Research approach example
Christoph Trappe Archives: Stories
Christoph Trappe Advantages of focus groups when they are virtual
Christoph Trappe 
Is this the way to create interesting research?
Christoph Trappe 
Do consumers prefer digital or traditional drive-through menus?
Christoph Trappe 
What do consumers prefer? Contact or contactless shopping?
Christoph Trappe 
What makes a good discussion guide?
Christoph Trappe 
Consumer study: What are consumers’ favorite World Cup ads?
Christoph Trappe 
How to avoid survey bots
Christoph Trappe 
What’s the purpose of an online research community?
Christoph Trappe 
What is video research?
Christoph Trappe 