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Archives: Stories

Research approach example

Christoph Trappe Christoph Trappe
- 01-10-2023
Research approach example

Advantages of focus groups when they are virtual

Christoph Trappe Christoph Trappe
- 01-10-2023
Advantages of focus groups when they are virtual

Is this the way to create interesting research?

Christoph Trappe Christoph Trappe
- 12-15-2022
Is this the way to create interesting research?

Do consumers prefer digital or traditional drive-through menus?

Christoph Trappe Christoph Trappe
- 12-12-2022
Do consumers prefer digital or traditional drive-through menus?

What do consumers prefer? Contact or contactless shopping?

Christoph Trappe Christoph Trappe
- 12-06-2022
What do consumers prefer? Contact or contactless shopping?

What makes a good discussion guide?

Christoph Trappe Christoph Trappe
- 12-01-2022
What makes a good discussion guide?

Consumer study: What are consumers’ favorite World Cup ads?

Christoph Trappe Christoph Trappe
- 11-29-2022
Consumer study: What are consumers’ favorite World Cup ads?

How to avoid survey bots

Christoph Trappe Christoph Trappe
- 11-28-2022
How to avoid survey bots

What’s the purpose of an online research community?

Christoph Trappe Christoph Trappe
- 11-28-2022
What’s the purpose of an online research community?

What is video research?

Christoph Trappe Christoph Trappe
- 11-11-2022
What is video research?

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