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Voxpopme launches visual storytelling tool for market researchers

Immediate Release: 13 April 2017, Birmingham, UK

Video research innovators Voxpopme today announced the immediate availability of Showreel Generator 2.0, an intuitive solution for building customer stories with new and existing video research.  

The upgraded Showreel Generator sets out to further solve the traditional challenges of time constraints and project complexity when working with video, by seamlessly integrating video editing features into Voxpopme’s powerful research platform. After using Voxpopme’s video capture and analysis solutions, researchers will be able to instantly build and share showreels with the feature.

The most substantial additions to the tool include the ability to add image slides and colour schemes, enabling clients to include their brand’s look and feel in any output they produce. Customisable text slides can also be weaved throughout the showreel to add a narrative, turning research into compelling customer stories.

Other upgrades ensure subtitles are fully editable for multilingual projects, and flexible captions can allow respondent data to be overlaid on top of the final output.  All new and upgraded features complement Voxpopme’s focus on delivering a complete end-to-end solution for global video research.

Dave Carruthers, Voxpopme Founder & CEO, commented:

“We’re thrilled to rollout Showreel Generator 2.0. Thanks to client feedback and tireless effort from our development team we’ve been able to remove post-project video editing headaches for market researchers - one of the traditional barriers to working with video.

What started as a simple feature now completes the end-to-end video research solution we provide at Voxpopme, allowing clients to capture, analyse and share video feedback without being dependent on camera crews, painstaking analysis or even editing teams to tell customers’ stories.”


Notes to editors:

Founded in 2013, Voxpopme has quickly established an impressive global client list of brands and agencies and has offices across North America, Europe and Asia-Pacific. The Voxpopme platform gives clients an end-to-end video research solution with a range of video capture, analysis and showreel generation tools.

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For more information, contact:

Tom Higgins

M: +44 7837 456 561