Tag: fashion

Crocs  

Crocs; Fashion Fave or Faux Pas?

Niamh Jones - 29/07/2014

Is this the end for Crocs? According to recent news, the bright and colourful foam shoes could be a thing of the past, with reported future store closures across the UK. We asked our panel their opinion of the Crocs brand, whether they would recommend Crocs, and whether they would be likely to wear a pair […]

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John Lewis 150th Anniversary Advert  

John Lewis hit the big 150 in style.

Niamh Jones - 06/05/2014

John Lewis celebrates their 150th anniversary with an extremely nostalgic advert that takes the viewer on a jumbled up trip through the time line of John Lewis. The department store puts the viewer in the shoes of a number of different John Lewis customers over the past 150 years. The touching advert cleverly depicts a […]

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Next Shop Net Promoter Score  

UK consumers perceive Next Clothing positively

Niamh Jones - 30/04/2014

Next’s offering of quality, affordable high street fashion has gone down relatively well with our panel of UK consumers, as they scored a just above average Net Promoter Score of +1.13. A Net Promoter Score is a quick way of analysing how your brand is perceived by customers; scores can range from -100 to +100, […]

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Marks & Spencer  

Marks & Spencer

Niamh Jones - 16/01/2014

As High Street sales picked up through the seasonal period, we gained the public opinion on one of the biggest High Street chains in the UK. Steven, 24, from Ramsgate described Marks and Spencer as “one of the prestigious Great British chains and clothing outlets” – a large amount of the panel associated Marks and […]

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Debenhams  

Debenhams

Niamh Jones - 09/01/2014

In recent reports it has been clear that Debenhams has fallen short on pre-Christmas sales. We asked our panel to review their opinion of the Debenhams brand, what they think Debenhams are doing well and where they need to improve. Michael, 34, from Norwich described Debenhams as “one of the few High Street brands that […]

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What dress size should models be online?  

What dress size should models be online?

Niamh Jones - 09/01/2014

We asked 100 of our female VoxPopMe panel from across the U.K ‘What dress size should models be on clothing websites?’ – whether they preferred a one size fits all approach or thought models should come in a range of sizes.

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bhs  

BHS

Niamh Jones - 08/01/2014

Many felt that BHS need to modernise their brand image, with many commenting that the brand is ‘old-fashioned’ and ‘an old-lady shop’. There was a feeling amongst the panel that they did not find the shops layout or stock very exciting, but had found previous experiences in BHS very chaotic and needs more staffing.

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