Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through their proprietary survey software, Meta4 Insight®, Protobrand rejuvenates traditional quantitative research with deep-seated System 1 insights. They work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.
Benefits of Protobrand & Voxpopme
Video based System 1 open response questions are able to elicit 6x the length and 65% more emotional activations than traditional open end questions. These questions types bring the consumer to life by including video artifacts with the standard voice to text output. Validated by consumers as easy to complete and seen as being a more pleasant survey experience, these video based question types are a perfect channel to leverage visual metaphor elicitation to yield deeper level emotional responses. Visual metaphor elicitation is rooted in the fact that much of our decision making is left to our non-conscious mind, something that is often hard to tap into in research, however, this technique grants the access to that true emotional feeling and intent.