SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing, Eva Tsai, has joined the company’s board. Her appointment will support Voxpopme to drive significant growth through innovative go-to-market strategies, increasing demand for consumer-recorded video feedback and analytics.
Over the last few years, Video Feedback has become a SaaS category in its own right as enterprises look to better understand consumers, customers, and employees in far greater depth. Eva joins Voxpopme as the company looks to further cement its position as the video feedback category leader by using her experience to accelerate the adoption of video at the world’s largest brands.
Eva currently serves as Executive Director of Google Cloud Marketing, bringing over 25 years’ worth of SaaS experience and knowledge to Voxpopme from an enviable career. Prior to Google Cloud, Eva built worldwide marketing from the ground up as Chief Marketing Officer in two companies, Algolia and vArmour. Her strategic initiatives focused on category creation and driving hypergrowth worldwide. Before vArmour, she was hired by Citrix to help it supercharge revenue growth and spearheaded “Moneyball” predictive analytics to transform marketing. Prior to Citrix, Eva held strategic roles at BEA Systems, BroadVision and Oracle.
Eva’s leadership and performance have been recognized with both individual and company accolades throughout her career, including the 2017 Stevie Awards for Marketing Department of the Year and Female Executive of the Year. All of these experiences have made her a trusted Board Advisor on go-to-market and growth strategy for several SaaS technology companies worldwide, including Weblife.io and tCell, which she advised from inception to successful acquisitions by ProofPoint and Rapid7, respectively. She holds a B.S. and an M.S. in Computer Science from Massachusetts Institute of Technology.
Voxpopme was introduced to Eva through The Athena Alliance, an organization dedicated to advancing gender diversity in the boardroom and C-suite.
Eva Tsai, Executive Director of Google Cloud Marketing and Member of the Board at Voxpopme, commented: “I’m thrilled to be joining Voxpopme. The world’s dependency on video communication is greater than ever right now, and Voxpopme’s platform harnesses video to make the connection between brands and people stronger than ever. Voxpopme is at the epicenter of the video revolution, and I’m excited to share my experience, rigor, and innovation to fuel the next stage of growth as we ensure video feedback from consumers, customers, and employees is demanded in every department of major brands.”
Dave Carruthers, CEO & Founder at Voxpopme, commented: “It’s incredible to bring someone of Eva’s caliber into the Voxpopme Board. She brings Silicon Valley thinking and has invaluable SaaS growth and scaling experience. At a more granular level, her expertise in branding, growth, demand generation, product marketing, content, operations, and more will make significant contributions to the strategic direction of so many critical areas of the business.”
Voxpopme is the world’s #1 video insight solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with consumers through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps market research and customer experience professionals capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and customer-closeness. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more information, visit site.voxpopme.com.
Tom Higgins, Voxpopme
+44 7837 456 561