Concept Testing, in a Nutshell
When it comes to product development or creating adverts, it’s important to obtain real human feedback. By presenting concepts, ideas, or casting options for ads, trailers and more to your target audience, you can use real human feedback to guide the direction of your development process. But how do you do this at speed and at scale?
Video feedback enables you to obtain deep qualitative feedback at all stages of the creative lifecycle, from ideation to launch and beyond. Voxpopme's agile video insight platform allows you to efficiently analyze your video responses for customer validation throughout the creative process.
By obtaining deep qualitative feedback at all stages of the creative life cycle, you can generate creative content that really resonates with your target audience and hits the right spot, every time.