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Voxpopme Appoints New Vice President of Customer Success

Voxpopme Appoints New Vice President of Customer Success

Tom Higgins - 25/09/2018

Video technology company fortifies long-term growth plans with new hire.Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company's customer success and will report directly to Chief Revenue Officer, Tom Williams. As the SVP of Customer Success, Johnstone is responsible for activities including product adoption and engagement, customer satisfaction, and...
Two simple ways to go beyond scores and maximise the impact of your CX

Two simple ways to go beyond scores and maximise the impact of your CX

Tom Higgins - 19/09/2018

If you’re a customer experience (CX) practitioner, you’re well aware that CX is a super broad, catch-all term for a variety of solutions and interactions that shape the perceptions our customers have of our brands. Stellar CX performance is dependent on the combined delivery of exceptional products, services and interactions. Failing that, as a minimum, we should be responding swiftly and appropriately to negative experiences and turning them on their heads. As a result, a large...
3 ways video can humanise your research

3 ways video can humanise your research

Tom Higgins - 24/08/2018

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments every single day.  Sadly, this leaves researchers competing against a ton of other data sets that can all make valid...
Differentiate or die - how video open-ends will revolutionise your surveys

Differentiate or die - how video open-ends will revolutionise your surveys

Tom Higgins - 24/07/2018

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human nature; we do it every day in conversation and increasingly share it everyday on social media. And when it comes to market research, the how and why questions give us the...
How does sentiment analysis help my video research?

How does sentiment analysis help my video research?

Tom Higgins - 23/07/2018

How does automated sentiment analysis help my video research?Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to record and even more complicated to analyse. But with today’s end-to-end video...
How to save time and double the impact of your qualitative research

How to save time and double the impact of your qualitative research

Tom Higgins - 15/06/2018

Market researchers are under more pressure than ever. Pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research - and unfortunately, more traditional methods just aren’t up to the challenge. Sound familiar? Don’t fret - that’s where video market...
How do I get qual into my quant?

How do I get qual into my quant?

Tom Higgins - 15/06/2018

Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” A sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services. All too often we can have tons of data on consumer behaviour that’s not quite having the impact we’d like. Ever found it a challenge to bring the...
Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer

Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer

Tom Higgins - 30/05/2018

Birmingham, UK [30 May 2018] -- Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer. The promotion follows on from 12 months of impressive growth for the company and complements the increasingly rapid adoption of agile video research by brands and agencies that wish to see the real people behind their data sets. Williams, assuming the role as Voxpopme’s CRO, has...
How to do qualitative video market research without the fuss

How to do qualitative video market research without the fuss

Tom Higgins - 18/05/2018

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating via video - which means that the use of video will continue to grow in popularity. Why is it so...
WTF do I do with all this video data?!

WTF do I do with all this video data?!

Tom Higgins - 18/05/2018

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can...