[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced one promotion and one appointment to strengthen its senior executive team. Jenn Vogel has been promoted to VP of Marketing to ensure effective delivery of global marketing initiatives and Cedric Guy has been appointed as VP of Partnerships to ensure the success of new and existing partner relationships.
Reporting straight into Chief Executive Officer, Dave Carruthers, Voxpopme’s newly promoted VP of Marketing, Jenn Vogel, will direct Voxpopme’s global marketing initiatives, driving the marketing strategy development and execution across all channels. Her promotion comes after a successful 14 months at Voxpopme, building upon ten years of marketing experience at Sotheby’s and Toluna. Jenn’s application of strategic marketing expertise to Voxpopme has already significantly increased demand for video insight solutions, and improved pipeline performance as more enterprise clients look to put agile, qualitative feedback to work in their business.
“Jenn has had a huge impact since joining Voxpopme 14 months ago. She has built a high-performing marketing function by collaborating across multiple departments to drive demand for our video insight solutions,” said Carruthers. “Voxpopme’s video insight and analytics platform is now playing a significant role at major enterprises as they look to understand customers’ preferences, motivations and behavior, and Jenn’s expertise will ensure marketing effectiveness at this exciting time.”
Cedric Guy will be focused on driving growth with existing partners and creating exciting new partnerships that leverage Voxpopme’s technology to build best-in-class products. Former VP of Global Regions at BARE International, Cedric brings more than ten years of experience in strategic revenue growth and alignment to Voxpopme. As Voxpopme’s VP of Partnerships, Cedric’s affinity for collaboration and influencing change by analyzing business needs will enable him to align the company’s industry-leading video technology with market research and customer experience technology suppliers and agencies, delivering exciting solutions for insight professionals.
“It’s an exciting time for insight technology providers as researchers, marketers and customer experience practitioners look to build out their insight technology stack,” said Carruthers. “Cedric has a long track record of ensuring program success and revenue realization during his time at BARE International and this experience will enable him to forge mutually beneficial partnerships that piece together best-in-class tools for brands looking to get closer to customers.”
To learn more about Voxpopme’s video insight capabilities, click here.