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Voxpopme launches on-demand video research in Ireland

Immediate Release: Birmingham, UK, 28 February 2017

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video feedback app in Ireland.

The launch provides yet another video-ready community, offering researchers immediate access to rich, visual feedback from Irish consumers. The latest App, available on iOS and Android, adds another market to Voxpopme's already established video insight communities in the UK, Australia, Singapore and North America.

The On-Demand community is well suited to quick turnaround video research, making it ideal for product testing, video NPS, ad testing and ethnographies in the Irish market.  It also further complements the company's full suite of video capture solutions including video open-ends, long format uploads, and the recently announced Voxpopme Offline App.

As with all Voxpopme videos, footage from consumers will be instantly uploaded to the Voxpopme analytics platform, leveraging best-in-class tools to categorise massive amounts of video into key themes and enable unique insights to be built into impactful showreels.

Dave Carruthers, Voxpopme CEO & Founder commented:

'We're delighted to be launching our newest community in Ireland. It's another exciting addition to our increasingly diversified range of capture solutions and continues to ensure we offer a video service for any research project.  We can now capture video on-demand, in-survey, post-survey, offline, in a diarised style or even upload long format content.  

While all solutions prove popular, there is still always a huge appetite for our On-Demand communities due to the sheer speed of projects.  Being able to test a concept or advertisement and have hundreds of in-depth video responses returned in the same day is something researchers find highly valuable.

As Ireland is a hub for innovation for many global companies, we see this as an opportunity to work on some really exciting projects."

About Voxpopme

Founded in 2013, Voxpopme has quickly established an impressive global client list of brands and agencies and has offices across North America, Europe and Asia-Pacific. The Voxpopme platform allows clients to quickly capture video within any survey, analyse at scale and share with ease.

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For more information, contact:

Tom Higgins, Marketing Manager

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