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Voxpopme advances video research automation with sentiment analytics

Immediate Release: 1st August 2017

Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis.

Voxpopme today announced the release of new sentiment analytics for video, designed to bring brands closer to customers' feelings towards products, services, adverts and more.

The new sentiment analytics is powered by IBM Watson, which uses machine learning and natural language processing to identify the underlying sentiment within each individual sentence. This is used to process the transcribed text of any video in the Voxpopme platform, returning a polarity on every sentence of each video, determining whether it is positive, negative or neutral, with an associated score.

IBM’s system aggregates huge volumes of text data from social platforms to build an understanding of sentiment without the human biases that are often present in manual analysis.  The shift towards automated sentiment analytics removes the subjectivity of human conclusions, vastly increasing speed, scalability and accuracy.  

A deeper level of analysis is also available when using this with sentiment applied to Voxpopme’s Theme Explorer.  Here, Theme Explorer provides a quick look view to demonstrate the sentiment breakdown of each theme identified within a video project to identify the most positive and negative sentences related to that theme.  

Check out the short video walkthrough below to see our newest feature in action.  


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