It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.

Video research - The scoop on the snap election...

On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year.

As expected, there were passionate and widely differing opinions about the political rationale at play. For the majority of respondents, questions centred around the snap election's affect on Brexit and the United Kingdom's ability to negotiate efficaciously with the European Union.
"I think she's [Theresa May] actually being really clever here. She knows that Labour aren't in any real position to challenge her and UKIP also have their own mass of problems... I think we're all pretty certain that May is the best person to get us the best possible deal from Brexit." (Male, 31)
Respondents, although surprised by the election announcement, felt the news to be a strategic manoeuvre striving to consolidate concrete Conservative support. As the UK currently faces the unknown, many credited Theresa May for calling the election to improve her power and position within Westminster in a move to push through the best Brexit deal for Britain. Although, many other respondents felt that the Conservatives were exploiting weaknesses within the Labour party for their own political gain.
"Theresa May has called for this election tactically. The reason why is because she knows that she's in a strong position to win right now." (Female, 19)
"It's very politically astute of Mrs May to hold an election... I think it will improve her hand when it comes to the European Brexit negotiations. Clearly, The Labour party will be decimated. Maybe not as much as people think, but they'll lose half their seats." (Male, 66)
"It proves this whole, entire, Brexit farce has been about positioning the Tories into a place where they have total power, and they're answerable to nobody." (Female, 47)

Featured downloads

The Insight Economy

This special report produced by The Times & Raconteur looks at key topics in the world of research.

Download now

The Ultimate Guide To Video Open-Ends

This eBook tells you everything you need to know about the hottest question type in online surveys.

Download now