Due to our exciting rapid growth, we are looking to hire a Demand Generation Manager to lead our inbound and outbound growth strategy to generate high-converting demand for our enterprise SaaS platform.
As Demand Gen Manager, you will work closely with the Marketing and Business Development teams to own and execute our digital strategy driving digital traffic that converts, and aligning that strategy with our outbound prospecting efforts. To ensure the success of our demand gen efforts, you’ll need to be comfortable optimizing a paid digital strategy, owning our lifecycle marketing, and leading our marketing ops and performance metrics.
Duties and Responsibilities
- Work with the VP of Marketing to develop demand gen strategy roadmaps and collaborate with other members of the marketing team to ensure successful execution.
- Manage the digital marketing budget with the goal of increasing efficiency of digital spend.
- Work closely with Voxpopme’s marketing team, contractors and agencies to drive brand awareness, demand creation and sales conversion through digital channels.
- Build conversion-led campaigns across paid channels (ie; PPC, Paid social advertising, retargeting, ABM) to increase brand awareness and generate enterprise MQLs.
- Create and execute social media strategy to grow audience and increase engagement with that channel, both paid and unpaid.
- Monitor branding, voice and content on all social media channels.
- Collaborate with the others on the marketing team to establish calendar of campaign messaging and key promotional strategies.
- Collaborate with the design team on the creation of advertising assets and landing pages to execute digital marketing programs.
- Align inbound lifecycle strategy with our outbound prospecting strategy to ensure consistency in messaging and success across both teams.
- Adopt an experimental mindset to implement testing and optimization strategies to increase conversion across all digital channels.
- Define, analyze and report performance to optimize digital marketing campaigns, and assess against goals (ROI and KPIs) on a weekly and monthly basis. Ensure alignment and clear communication among key stakeholders throughout the course of all projects, including milestone reviews, results summaries and learnings.
- Implement tagging and tracking pixels to ensure effective tracking and analytics.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and digital touchpoints.
- Evaluate emerging and alternative technologies and to provide recommendations for adoption where appropriate. Provide thought leadership and adoption where/when appropriate.
- Contribute to a fun, rewarding, results-oriented work environment.
- 3-5 years of digital marketing, preferably in Software as a service (SaaS).
- Expert in SEM.
- Strong writing skills.
- Strong analytical skills, with expertise in website analytics tools (e.g., Google Analytics, Google Data Studio). Proficient in Excel with the ability to analyze various types and large amounts of data.
- Experience in optimizing landing pages for conversions.
- Bachelor’s degree is preferred, but not required.
A successful candidate will exhibit a growth mindset, ownership of their actions and results, and exceptional amounts of drive.
What will you receive in return?
Salary: $80k-$100k per year.
Along with a competitive salary and benefits package, you will also have the following as part of your day to day role:
Support and Encouragement – We are passionate about our staff and want to ensure they have all the tools and resources they need. This includes having an open and transparent culture where employees are encouraged to use their initiative alongside the expertise of the rest of the business. Bespoke L&D programs allow you to carve out your own career path to reach your full potential.
Work-life Balance – We take the health and wellbeing of our staff seriously. With this comes the ability to request flexible working, policies such as enhanced maternity and parental leave, annual leave, and a dedicated HR department for guidance on matters that are important to you. We also hold regular team outings throughout the year with employees from across our global offices getting together.
Voxpopme is a rapidly growing SaaS company in the exploding market of customer experience and market research analytics. Founded in Birmingham, England, in 2013 the company has established a global team across North America, Europe, and Asia-Pacific. Voxpopme is the market-leading provider of video feedback capture and analytics. The company’s video technology helps brands to see the people behind the data, driving customer-centric decisions through engaging video research, while allowing consumers to reach out directly to brands in the moment and via their preferred medium: video. Over 300 companies including Clorox, Airbnb, Verizon, and Telstra use Voxpopme to capture real-time, qualitative feedback from their customers.