It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.

Unlocking the power of video to illuminate insights

Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies.

While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we've built a video insight platform, we figured we better talk about our field of expertise in a joint presentation with Merck titled 'Unlocking the power of video to illuminate insights'.

We were joined by a host of inquisitive delegates, eager to find out more about the tools that are taking the pain out of video research while delivering a better experience for respondents. For researchers, the ability to capture, analyse and share video feedback in minutes rather than days really does present a paradigm shift from the video research approaches of the past.

For those that couldn't make it along to the session, we're sharing the slide deck below to give you access to the essential info. It doesn't paint quite as vivid a picture without commentary alongside it, so if you have questions, we'd love to hear from you. You can reach us by simply dropping us a note on our contact us page.


Want to find out more? A personalised video insight demo is an excellent way to see practical use cases of video insight technology.  Hit the button below to book yours...