Tag: travel

centre parks  

Center Parcs Perceived As Too Expensive By UK Consumers

Rebecca Jackson - 15/07/2014

We asked our panel members to tell us their thoughts on Center Parcs as a brand. We wanted to know what the panel felt they did well and what they needed to improve on. Most agreed that Center Parcs offered a unique and quality service, however this seemed to come at a price, which many […]

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How important are hotel reviews  

How important are hotel reviews?

Niamh Jones - 12/06/2014

Holidaymakers have recently been exposed for holding hoteliers’ hostage with the threat of bad reviews. In a recent VoxPopMe survey, we have discovered why UK consumers find hotel reviews so potent, and whether the use of video reviews could bring a new lease of life to reviews – making them more honest and trustworthy. It appears […]

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shutterstock_80050039  

Ryanair vs Easy Jet

voxpopme - 08/01/2014

It seems there is a clear winner in this brand war, as easyJet are named the better airline by 91% of our panel. Many felt they had always had a better experience with easyJet, with more cleaner spacious planes, and friendlier staff.

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