Tag: retail

panorama city blurring lights abstract circular bokeh on blue background with horizon, closeup  

Ad Testing: John Lewis – The Man on the Moon

Rebecca Jackson - 10/11/2015

Last week the festive season kicked off with the arrival of the annual John Lewis Christmas advert, and the fight to have the best Christmas advert has now begun. Which means it’s incredibly important to understand how your advert has been perceived by your customer communities. At Voxpopme, we run advert testing for a number […]

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Primark Profits Soar  

Primark’s profits soar, discover what they are doing right.

Niamh Jones - 18/08/2014

As Primark’s profits surge and they become an essential shop for any high street, we surveyed our panel of UK consumers to see why Primark are doing so well. From our initial NPS analysis (find out more about Net Promoter Score – NPS), it seems Primark have scored just below average. Hear from our panel […]

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Aldi consumer opinion  

Consumer Confidence Grows In The Aldi Brand

Niamh Jones - 22/07/2014

Cheap. German. Quality. We asked our panel of UK consumers the first three words that come to mind when they think of the brand Aldi. According to a recent article from The Drum, Aldi are doing everything right in the eyes of the consumer – voted as the highest scoring supermarket in the YouGov brand […]

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Mascara Mayhem

Rebecca Jackson - 11/07/2014

We asked our female panel members to show us how they apply their mascara. We wanted to see the behaviour trends that occur when people apply mascara, for example how many of the panel applied mascara to both the top and bottom lashes and how many layers of mascara did they apply? We also wanted […]

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boohoo brand review  

How UK Consumers Perceive Boohoo.com

Niamh Jones - 10/06/2014

We asked our panel of UK consumers what they thought of the Boohoo.com brand; with survey integration, we discovered that Boohoo.com on the whole are pleasing UK consumers. Overall sentiment analysis suggested that 68% of the panel felt positively towards the Boohoo.com brand, with a further 24% commenting neutrally. Boohoo.com appeared to have a higher […]

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John Lewis 150th Anniversary Advert  

John Lewis hit the big 150 in style.

Niamh Jones - 06/05/2014

John Lewis celebrates their 150th anniversary with an extremely nostalgic advert that takes the viewer on a jumbled up trip through the time line of John Lewis. The department store puts the viewer in the shoes of a number of different John Lewis customers over the past 150 years. The touching advert cleverly depicts a […]

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Next Shop Net Promoter Score  

UK consumers perceive Next Clothing positively

Niamh Jones - 30/04/2014

Next’s offering of quality, affordable high street fashion has gone down relatively well with our panel of UK consumers, as they scored a just above average Net Promoter Score of +1.13. A Net Promoter Score is a quick way of analysing how your brand is perceived by customers; scores can range from -100 to +100, […]

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Brand Review Argos  


Niamh Jones - 18/03/2014

When it came to Argos, the majority of our panel saw the brand in a positive light; with a number commenting that their click and reserve online service option has made them much more frequent users of Argos. Many felt that when purchasing online you have to worry about someone being in to take the parcel […]

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Brand Review: eBay  

eBay – The One Stop Shop

Niamh Jones - 07/03/2014

We asked our panel of UK consumers their opinion of the eBay brand, 49.35% of the panel were considered promoters to the brand, scoring eBay a 9 or 10 out of 10. eBay was described as a very useful, trusted website by a large proportion of the panel, with a number commenting that they would always […]

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Brand Review: Lidl  


Niamh Jones - 12/02/2014

We asked our panel of UK consumers their opinion of the Lidl brand, what they thought Lidl were doing well and where they need to improve their offering. On the whole our panel seemed to perceive Lidl relatively positively, however a number of comparsions were drawn between the Lidl and Aldi brands.

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