Tag: food

Aldi consumer opinion  

Consumer Confidence Grows In The Aldi Brand

Niamh Jones - 22/07/2014

Cheap. German. Quality. We asked our panel of UK consumers the first three words that come to mind when they think of the brand Aldi. According to a recent article from The Drum, Aldi are doing everything right in the eyes of the consumer – voted as the highest scoring supermarket in the YouGov brand […]

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Ryvita  

Ryvita – The People’s Choice

Niamh Jones - 21/07/2014

Ryvita crispbread proves popular snack amongst UK consumers as their trust in the healthy, low calorie snack increases. We asked the Ryvita lovers amongst our panel of UK consumers to show us their favourite Ryvita combination. A surprisingly high number of the panel preferred the Ryvita original crispbread, finding the taste and consistency nicely compliments […]

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Grab n go  

Grab and Go – Fast food

Rebecca Jackson - 14/07/2014

We asked our panel members which food outlets they would opt for when they are out and about and on the go. Popular eateries included McDonald’s, Greggs, Pret A Manger and Subway. Although a number of the panel said they actively tried to avoid fast food chains like McDonald’s, KFC and Burger King in a […]

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pizza  

Domino’s Pizza Vs Pizza Hut

Rebecca Jackson - 10/07/2014

Our panel seemed to have very mixed opinions when it came down to which pizza brand they preferred. It would seem that Pizza Hut, even though it offers a takeaway service, is still very much associated as a restaurant, whereas Dominos is an established takeaway brand. Some members favoured Pizza Hut because they felt that […]

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Inside Fridge  

What’s Inside Your Fridge?

Niamh Jones - 05/06/2014

Being able to understand a consumer’s behavioural habits and psychographics has always been important when creating a product-market fit. Discovering consumers’ usage is extremely potent; how often they use your product and what environment they are in when they use your product or service, enables you to understand how to market your product to get the most out of […]

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Chilli Chocolate weird flavours  

Weird Flavours You Love!

Niamh Jones - 28/05/2014

With the vast amount of tastes and flavours we consume, it’s no surprise there’s a number of combinations we won’t normally put together that seem to taste so good. For me it’s McDonald’s chips dipped in strawberry milkshake, although to our excitement we’ve had some even greater and weirder flavours from our panel of UK […]

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Wagamama NPS  

Wagamama score well with UK consumers

Niamh Jones - 24/04/2014

On the whole Wagamama seem to be doing well with their offering of fast and contemporary East-Asian food, scoring +16.92 on their Net Promoter Score (find out more about Net Promoter Scores). Discover in this short report what the promoters of the Wagamama believe the brand are doing well, and where the detractors believe Wagamama […]

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McCafe Putting On The Ritz  

McCafe – Putting On The Ritz

Niamh Jones - 11/03/2014

McDonald’s continue to promote their ever lengthening coffee menu, but is their proposition of ‘McCafe’ positioning them as a competitor to big coffee chain brands like your Starbucks and Costa Coffee? It seemed overall that the advert was received relatively well by our panel, showing the McDonald’s brand in a positive and inclusive way. The advert is […]

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Brand Review of Just-Eat  

Just-Eat – the number one in the online takeaway market?

Niamh Jones - 28/02/2014

68% were considered promoters to the Just-Eat brand, this was mainly due to the ease of use of the Just-Eat service. It’s about the discovery of new places in your area that you might not have been aware of, not having to search round your house for that paper leaflet that was delivered earlier in […]

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Cadbury Boogie  

Yes Sir, our panel will boogie.

Niamh Jones - 21/02/2014

Cadbury once again succeed in making a head-bopping, feel good sing-along of an advert. Just over 81% of the panel commented on how much they enjoyed the latest advert from Cadbury, stating the clever fit of this latest advert with the Cadbury brand. But how does it rate in comparsion to the gorilla?

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