Tag: drink

Aldi consumer opinion  

Consumer Confidence Grows In The Aldi Brand

Niamh Jones - 22/07/2014

Cheap. German. Quality. We asked our panel of UK consumers the first three words that come to mind when they think of the brand Aldi. According to a recent article from The Drum, Aldi are doing everything right in the eyes of the consumer – voted as the highest scoring supermarket in the YouGov brand […]

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Barry the Biscuit Boy Cravendale  

The New Face Of Cravendale: Barry the Biscuit Boy

Niamh Jones - 27/06/2014

You’ll lose your head over Cravendale, but have our panel lost their head over the latest advert from Cravendale? We all remember cats with thumbs, it’s hard to forget the terrifying thought that cats can open our fridges and help themselves to our milk – that is the stuff of nightmares. This latest advert from […]

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Inside Fridge  

What’s Inside Your Fridge?

Niamh Jones - 05/06/2014

Being able to understand a consumer’s behavioural habits and psychographics has always been important when creating a product-market fit. Discovering consumers’ usage is extremely potent; how often they use your product and what environment they are in when they use your product or service, enables you to understand how to market your product to get the most out of […]

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Chilli Chocolate weird flavours  

Weird Flavours You Love!

Niamh Jones - 28/05/2014

With the vast amount of tastes and flavours we consume, it’s no surprise there’s a number of combinations we won’t normally put together that seem to taste so good. For me it’s McDonald’s chips dipped in strawberry milkshake, although to our excitement we’ve had some even greater and weirder flavours from our panel of UK […]

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