Tag: beverages

Kenco Coffee  

Kenco: Coffee Vs Gangs

Niamh Jones - 26/08/2014

We asked our panel of UK consumers their opinion on latest advert from Kenco, ‘Coffee Vs Gangs’, although powerful, the advert did receive mixed reviews. The advert mixes real actors with animation through cartoon tattoos, following a teenager saved from the danger of joining a gang by being brought into Kenco’s farming project.   Watch […]

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drinks  

What makes a great TV ad for Alcohol brands?

Rebecca Jackson - 21/07/2014

We asked our panel members what they think makes a great TV advert for Alcohol Brands. We also wanted to know which alcohol adverts are the most memorable and spring to mind when thinking about alcohol brands. The panel seemed to agree that humour and being able to make the viewer think were both important […]

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Barry the Biscuit Boy Cravendale  

The New Face Of Cravendale: Barry the Biscuit Boy

Niamh Jones - 27/06/2014

You’ll lose your head over Cravendale, but have our panel lost their head over the latest advert from Cravendale? We all remember cats with thumbs, it’s hard to forget the terrifying thought that cats can open our fridges and help themselves to our milk – that is the stuff of nightmares. This latest advert from […]

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Say Yes to Adventure Coors Light Beer TV Commercial  

Say Yes to Yes with Coors Light

Niamh Jones - 03/06/2014

The latest advert from Coors Light beer appears to have gone down well with UK consumers, with many embracing the change from Jean-claude van Damme on their screens. The advert emphasises the need for adventure, that we should all be seeking no matter who we are. Tied together with Coors Light, that it is the […]

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Innocent Drinks  

What UK consumers think of the Innocent brand

Niamh Jones - 09/05/2014

The current UK consumer opinion of the Innocent brand was on the whole positive; from a recent campaign conducted by VoxPopMe, when it came to Net Promoter Score analysis Innocent scored a just above average +6.79. Net Promoter Score analysis is based on the concept that the detractors to Innocent brand are subtracted from the […]

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dance more drink slow  

Enjoy the Sunrise with Heineken

Niamh Jones - 01/04/2014

The statement ‘Dance More Drink Slow’ really resonated with our panel of UK consumers, as just over 87% commented positively towards the advert – many found it refreshing that an alcoholic drinks brand was promoting sensible drinks as opposed to idealising binge drinking. The advert was perceived as an advert that makes you want to […]

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McCafe Putting On The Ritz  

McCafe – Putting On The Ritz

Niamh Jones - 11/03/2014

McDonald’s continue to promote their ever lengthening coffee menu, but is their proposition of ‘McCafe’ positioning them as a competitor to big coffee chain brands like your Starbucks and Costa Coffee? It seemed overall that the advert was received relatively well by our panel, showing the McDonald’s brand in a positive and inclusive way. The advert is […]

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Muppets Lipton #BeMoreTea  

#BeMoreTea with Lipton and The Muppets!

Niamh Jones - 04/03/2014

Lipton tea has teamed up with The Muppets to create their latest advert, portraying the story of a busy New York City day, with 76% of our panel enjoying the advert it seems to be quite a successful partnership! The majority of our panel enjoyed the use of The Muppets, commenting on the mass appeal […]

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Sapeurs - New GUINNESS Advert  

The New Advert from Guinness – Sapeurs

Niamh Jones - 18/02/2014

Another spectacular advert from Guinness, that tells yet another engaging story, that are always visually so strong without pushing their product. 76% commented that they liked the advert, finding the advert fitting and inspirational – that Guinness is emphasising the fact that their brand is for everyone, inclusive and multinational. Mardon from Tashkent said ‘this advert […]

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Budweiser #BestBuds advert  

Budweiser Super Bowl Advert – “Puppy Love”

Niamh Jones - 11/02/2014

We asked our panel of UK consumers to view Budweiser’s Super Bowl advert ‘Best Buds’, the story of two unlikely friends – a dog and a horse. It seems that although the advert was relatively confusing and disjointed, many of our panel enjoyed the story.    

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