Tag: alcohol

drinks  

What makes a great TV ad for Alcohol brands?

Rebecca Jackson - 21/07/2014

We asked our panel members what they think makes a great TV advert for Alcohol Brands. We also wanted to know which alcohol adverts are the most memorable and spring to mind when thinking about alcohol brands. The panel seemed to agree that humour and being able to make the viewer think were both important […]

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Say Yes to Adventure Coors Light Beer TV Commercial  

Say Yes to Yes with Coors Light

Niamh Jones - 03/06/2014

The latest advert from Coors Light beer appears to have gone down well with UK consumers, with many embracing the change from Jean-claude van Damme on their screens. The advert emphasises the need for adventure, that we should all be seeking no matter who we are. Tied together with Coors Light, that it is the […]

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dance more drink slow  

Enjoy the Sunrise with Heineken

Niamh Jones - 01/04/2014

The statement ‘Dance More Drink Slow’ really resonated with our panel of UK consumers, as just over 87% commented positively towards the advert – many found it refreshing that an alcoholic drinks brand was promoting sensible drinks as opposed to idealising binge drinking. The advert was perceived as an advert that makes you want to […]

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Sapeurs - New GUINNESS Advert  

The New Advert from Guinness – Sapeurs

Niamh Jones - 18/02/2014

Another spectacular advert from Guinness, that tells yet another engaging story, that are always visually so strong without pushing their product. 76% commented that they liked the advert, finding the advert fitting and inspirational – that Guinness is emphasising the fact that their brand is for everyone, inclusive and multinational. Mardon from Tashkent said ‘this advert […]

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Budweiser #BestBuds advert  

Budweiser Super Bowl Advert – “Puppy Love”

Niamh Jones - 11/02/2014

We asked our panel of UK consumers to view Budweiser’s Super Bowl advert ‘Best Buds’, the story of two unlikely friends – a dog and a horse. It seems that although the advert was relatively confusing and disjointed, many of our panel enjoyed the story.    

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Nocturnal Awakening- Smirnoff Premium Vodka  

Smirnoff – The Nocturnal Awakening

Niamh Jones - 23/01/2014

We asked our panel of UK consumers to tell us what impression they had of the Smirnoff brand after watching the ‘nocturnal awakening’ advert. The reoccurring idea our panel got from the advert was ‘make Smirnoff your own’. Many felt that this was an advert appealing to those creative, interesting, beautiful people that are up […]

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Should drink and driving be zero tolerance  

Should drink driving be zero tolerance?

voxpopme - 08/01/2014

As drink driving legislation currently stands, women can have up to 3 units and men up to 4 units. However in the run up to the Christmas period, when a number of drivers are caught out over the limit, we asked our panel whether they thought a zero tolerance law should be put in place […]

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