Tag: Advert

toyota  

Go Fun Yourself With Toyota Aygo

Rebecca Jackson - 22/07/2014

We asked our panel members to voice their opinions on the new advert from Toyota, which sees prankster Rahat becoming an invisible driver of a Toyota Aygo. The panel had mixed views on the advert with some finding it light hearted and very amusing whereas others didn’t quite understand the concept behind the ad or […]

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drinks  

What makes a great TV ad for Alcohol brands?

Rebecca Jackson - 21/07/2014

We asked our panel members what they think makes a great TV advert for Alcohol Brands. We also wanted to know which alcohol adverts are the most memorable and spring to mind when thinking about alcohol brands. The panel seemed to agree that humour and being able to make the viewer think were both important […]

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The Call - Vodafone  

Vodafone – The Call

Niamh Jones - 28/03/2014

77% of our emergency services are on Vodafone. On one hand that’s an impressive statistic, it shows that Vodafone is not only a trusted brand by the consumer, but trusted when it comes to a life or death situation. The advert perceives them as reliable, reliable enough to be given to one of the most […]

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Samsung Vs Dyson: which advert is more effective?  

Samsung Vs Dyson: which advert is more effective?

Niamh Jones - 27/01/2014

We asked our panel of UK consumers to review two adverts, both for washing machines, one from Dyson and one from Samsung. We had a really quick speed of response, with a number of our panel finding the comparison of two adverts very engaging.      

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Nocturnal Awakening- Smirnoff Premium Vodka  

Smirnoff – The Nocturnal Awakening

Niamh Jones - 23/01/2014

We asked our panel of UK consumers to tell us what impression they had of the Smirnoff brand after watching the ‘nocturnal awakening’ advert. The reoccurring idea our panel got from the advert was ‘make Smirnoff your own’. Many felt that this was an advert appealing to those creative, interesting, beautiful people that are up […]

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NatWest Cashback Plus TV ad 2013  

NatWest Cashback Plus TV ad 2013

Niamh Jones - 23/01/2014

A strong advertising campaign from NatWest confirms their stance as an inclusive brand. Our panel of UK consumers on the whole felt after the advert that NatWest banking is for anyone and everyone, that to them it doesn’t matter who you are – everyone will receive the same treatment..      

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Even more #ReasonsToBelieve from Coca-Cola  

Even more #ReasonsToBelieve from Coca-Cola

Niamh Jones - 23/01/2014

As we see in the New Year with positivity, Coca-Cola’s latest advertising campaign seems to be fittingly reinforcing the mutual New Year optimism. One of our panel members referred to the advert as a “stop you in your tracks” type advert.    

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