Everyone at Channel 5 wants to find out what the viewers say, even if it’s not always what they want to hear. However, when faced with an open-text box our viewers often failed to provide the context and depth we desired from their feedback. Voxpopme overcomes this by taking the pain out of video research to let customers share detailed stories that help us all feel closer to our viewers- Tom Beasley, Viewer Insight Manager, Channel 5
It's not Hollywood - these are people's raw feelings that you see. This video feedback has been incredibly useful for us in finding out what our customers think, and driving change.
I think the best bit of it is the ease in which you can get video into the platform, transcribe it, then analyze it and produce showreels all within a matter of minutes. It's a real wow factor for clients and I couldn't recommend the platform highly enough.
Structured surveys are important measurement tools, but they can never capture why customers feel the way they do. Video gives you the whole story, delivering all aspects of communication – words, verbal, and non-verbal communication. The power of the Story is in “hearing” all that a person has to say and Voxpopme video makes this easier than ever”.
Collecting video is not new to marketing research, but the technology Voxpopme offers has truly changed the way ECI and our clients design research and provide insights. Being able to quickly & easily show clients their actual customers and let them hear their real voices drives home key learnings like no PowerPoint slide alone can do. It is the one thing that clients always talk about after the presentation. The platform is easy to learn, and even easier to use – and, best of all, their client service is fantastic!
Voxpopme has been a fantastic addition to our research offering at Exterion, especially as we move into a more digital media age. Using the Voxpopme video tool within work.shop.play. – our award winning community panel – has given us the opportunity to offer flexible research solutions to our clients, proving them with answers to their questions within days. What’s more, we also have access to use Voxpopme communities, so we can collect videos from other niche target audiences or when our panel is busy with other projects. It’s so easy to set up and the advanced analytics help us to showcase just how quickly we can listen to and understand our audiences.
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