Digital Usability Testing

Digital Usability Testing

So much more than a screen recording

Ask customers to navigate online storefronts while recording a video of themselves and the steps they're taking for the most detailed feedback in your digital usability testing. Hear live, real-time video feedback at scale, and easily identify navigation issues that can quickly be solved for a better user experience.

Digital Usability

Digital Usability Testing, in a Nutshell

Your website is your online storefront. It’s the first impression your customers get of your company - and we all know that first impressions count, which is why it’s so important to get customers’ feedback about what they like and dislike about your website. Understand the customers’ user journey and hear live, real-time feedback so you can quickly improve your digital user experience.

Why Video?

Accompanying screen recordings with selfie-style videos takes you way beyond a user survey, traditional screen recordings, and trumps moderated sessions. Now users can express their innermost thoughts as they journey through your site uninterrupted, helping you to identify more ways to improve conversion rates, increase brand loyalty, and drive more traffic.

By asking your customers to navigate your website whilst recording a video, you can access in-the-moment feedback on site usability. This live, real-time feedback at scale, enables you to quickly identify and solve any navigation issues, resulting in a better user experience, instantly. Which means your satisfied customers will return time and time again!

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

Ethnography

Ethnographic Research

Take a step into the consumer's world

Conduct digital ethnographic research to better understand consumer behaviors in their own environment without the cost and clumsiness of in-person methods. With agile video, you can create ongoing tasks and ask questions about behaviors, attitudes, and perceptions to step into the consumer's world.

Ethnography

Video Ethnography, in a Nutshell

Ethnographic research is a fantastic way to understand what people think, feel and do in their natural environment. In video-based ethnography, the consumer becomes the researcher, completing tasks and recording videos that showcase what they are thinking and feeling via mobile, so you can get a snapshot into their everyday lives without needing to be there in person.

Why Video?

Video enables you to understand the context of consumer behavior, and see events and moments as and when they happen for instant real-time insights. Video-based ethnography allows you to create ongoing tasks and ask questions about behaviors and attitudes so you can understand product usage, shopping preferences, and more. And it’s faster and cheaper than in-person methods, too.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

Focus Groups & IDIs

Focus Groups & IDI’s

Take the pain out of video analysis and editing

With Voxpopme's platform, any video can be easily analyzed and shared with internal stakeholders. Free up your working day by uploading long-format videos like IDIs and Focus Groups into the Voxpopme platform for automated analysis, tagging, segmenting, cataloging, and editing.

Focus Groups

Focus Groups & IDIs, in a Nutshell

Traditional in-person qualitative research is a key approach for most researchers.  But one of the biggest challenges faced by those researchers is the analyzing and sharing of findings for those in-person engagements. 

Get more out of your in-person engagements by uploading video footage into the Voxpopme platform for advanced analytics and sharing capabilities. 

Why Video?

We all know that focus groups and IDIs are a great way to access qualitative insights. However, the biggest challenge is in the analysis.  Those in-person engagements require either rigorous note-taking and observation, or recording video footage that is historically cumbersome to analyze. But not anymore. By uploading long-format video footage into the Voxpopme platform, you can benefit from automated analysis, tagging, segmenting, cataloguing, and more

What does that mean? Well, by freeing up your internal resources, you can easily analyze video footage from in-person qualitative engagements and get more from your research. Not only that, but because you can quickly create showreels that can be shared with your stakeholders for maximum impact, you can tell real customer stories and start to drive real change.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

Tracking Studies

Tracking Studies

Transform traditional brand trackers with Video

Take a better measurement of your brand's health with agile video feedback. Embed video questions into your existing tracking studies, or request follow-up responses, to reveal the 'why' behind changes in trends.

Tracking Studies

Tracking Studies, in a Nutshell

It’s no longer enough to just track changes and be aware of them. In today’s world, you also need to understand why these changes are occurring and what they mean - and that’s something that is easier said than done. By embedding video questions into your existing tracking studies, or requesting video follow up responses, you can start to better understand the “why” behind changes in trends, giving much deeper insights than you would get with just a text-box.

Why Video?

Deepening your ongoing quantitative survey results with qual video responses allows you to get to the bottom of what’s really going on, track sentiment, illuminate key findings and easily detect shifts in attitudes. Armed with these in-depth insights, you can make informed decisions and back up your results with rich qualitative feedback and be confident your studies deliver real value rather than just report results.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

Concept Testing

Concept Testing

Test, refine and deliver remarkable concepts

Present concepts, ideas, or casting options for ads, trailers, and more to your target audience to obtain real, human feedback in minutes. With instant video capture and automated analysis, you can power your concept testing to guide the creative lifecycle as it unfolds and shape ideas into remarkable concepts.

Concept Testing

Concept Testing, in a Nutshell

When it comes to product development or creating adverts, it’s important to obtain real human feedback. By presenting concepts, ideas, or casting options for ads, trailers and more to your target audience, you can use real human feedback to guide the direction of your development process. But how do you do this at speed and at scale?

Why Video?

Video feedback enables you to obtain deep qualitative feedback at all stages of the creative lifecycle, from ideation to launch and beyond.  Voxpopme's agile video insight platform allows you to efficiently analyze your video responses for customer validation throughout the creative process.

By obtaining deep qualitative feedback at all stages of the creative life cycle, you can generate creative content that really resonates with your target audience and hits the right spot, every time.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

Hybrid Research

Hybrid Research

Find the "why" behind the "what" with qual in quant

Get more in-depth insight and tell better research stories with hybrid research, easily incorporating qual into your quant. Easily embed video questions within any survey to find each consumer's 'why' and discover actionable feedback at unrivaled speed and scale.

Quant Qual Hybrid

Hybrid Research, in a Nutshell

If you want to power your quantitative feedback with qualitative insights to tell the complete customer story and bring your results to life, a hybrid research approach is ideal.

Why Video?

“What” just doesn’t cut it anymore - in today’s world, brands need to understand the “why” behind people’s decisions. Sure, text-based responses add a lot of value, but people are getting tired of them: not only are they cumbersome and time-consuming, but it’s also hard to portray emotion via text. So what’s the solution?

Hybrid research surveys give you a different option by allowing you to easily embed video questions within any quantitative survey, so your customers feel as if they are really being listened to. By replacing traditional text open-end responses with video research, you can generate richer, more contextual responses and provide a narrative which truly brings your research to life. All this means you can access in-depth insights, tell true customers stories, and analyze results at scale.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

In-Store / Shelf Testing

In-Store / Shelf Testing

Shop alongside your target consumers, without ever leaving your desk

Run remote video shop-alongs and shelf testing to get a front-row seat to the consumer shopping experience. See and hear how consumers are shopping for products, how your products look on the shelf at different retailers, and what's driving purchase and intent from your target audience.

In Store Shelf Testing

In-Store/Shelf Testing, in a Nutshell

See how your consumers are shopping, understand their behavior, and discover what drives purchase and intent. If you want a front-row seat to the consumer shopping experience without the need for an in-person shop along, video in-store testing is for you.

Why Video?

If you want to truly understand shopping behavior, there’s no better way to do so than joining your consumers on a real-life shopping trip. However, in-person shop-alongs can be time-consuming, not to mention location-specific.  They can be pretty tricky to organize too, which is exactly why in-store testing with Voxpopme is so great.

In-store testing allows you to conduct a shop-along study via video, so you can observe how your consumers are shopping in real-time, see how your products are displayed on the shelf at different retailers, and understand how your target audience make purchasing decisions. You can even have a sneak peek at what the competition is up to as well! It’s basically a front-row seat to the shopping experience, without even having to be there.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme

In-Home Usage Testing

In-Home Usage Testing

Understand product usage and behavior in-home, quickly and easily

If you want to get closer to your customers and understand how they use your products, where they store them, and uncover insights not possible through quantitative surveys alone, there’s no better way to do so than observing how they use products in their own home through in-home usage testing.

In home usage testing

In-Home Usage Testing, in a Nutshell

Get to know your customers in their own environment. Incorporating video into your in-home usage testing gets you closer to your target audience, offering you insight into consumer behavior, without the need for expensive and time-consuming in-person observation.

Why Video?

Let’s face it, there are tons of ways to ask your customers what they think about your products and packaging. From surveys and interviews to questionnaires and focus groups, there are many ways to gather consumer feedback. But the real challenge is getting  authentic, in-the-moment feedback, in real-time. And that’s where video insight comes in.

By conducting a video-based e-mmersion study, you can see and hear consumer behavior in their home, and get valuable feedback on how they engage with your products in a real-life setting. And because you can obtain deep insights from a high volume of respondents at a lower-cost than traditional in-person methods, you can enjoy qualitative feedback on a quantitative scale. This means you can conduct analysis quickly and easily, identifying key areas for innovation and improvement.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme