Researchers Recognize Voxpopme as Leading Research Technology

Voxpopme’s agile qualitative solution has been recognized as the leading video insight technology in the latest edition of the GreenBook Research Industry Trends (GRIT) Report

The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list. For the fourth year running, Voxpopme featured in the list, climbing four places in the overall ranking to 11th, retaining its position as the highest-ranked video insight solution. 

For 2019, GreenBook also introduced a new subcategory classification to explore how companies are perceived by the marketplace in greater detail – producing the GRIT 50 Technology Providers list along with five other categories. Voxpopme ranked third in the technology category, following Zappi and Qualtrics in first and second respectively.

For over a decade, GreenBook’s peer-voted lists have helped researchers understand the position of the market’s leading companies, using the attribute of innovation as a key metric. Voxpopme’s continued recognition highlights the growing appetite for video feedback, and agile qualitative solutions more generally, in a market that wants in-depth insight at speed and scale. 

Voxpopme CEO Dave Carruthers Commented:

“I’m delighted to see that the world’s leading researchers have recognized Voxpopme as the number one video insight solution. It’s incredible to climb the overall rankings for the fourth year running and chart so highly in the new technology category. 

This peer recognition shows that video is well on its way to becoming the preeminent medium for collecting and sharing feedback on brands, products, and experiences. I want to thank our customers, partners, and our team, who’ve worked tirelessly to help us proactively improve everything we do with video.”

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