FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages.
ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, analyzing videos has previously been an extremely time-consuming process, preventing businesses from gaining the unique insights made possible by video research. To remove these barriers, leading market research and community intelligence platform provider FUEL CYCLE today launched a new video capture and analysis capability that reduces the amount of time required to analyze videos from days to minutes.
In partnership with Voxpopme, a video research innovator that makes it easier to capture video insights, analyze them at scale and present key findings, FUEL CYCLE’s new video solution gives brands instant access to transcribed, quality-assured, and time-coded video data. Marketers, researchers, and business managers can easily create visual reports and highlight reels of key findings that can be used for meetings, brainstorming, and boardroom presentations.
Video enables brands to capture and analyze customer experiences and emotions at a deeper level, including in-store behavior, ad campaign testing, product sampling, and more.
Video can be captured by mobile, tablet, laptop, and desktop devices right from the FUEL CYCLE platform, without the need to install plugins or additional mobile apps.
Video analysis results include:
- Transcription—Lightning quick transcribing of spoken words just minutes after a response is recorded, with the ability to create word clouds to reveal key phrases.
- Theme Explorer—Automated organization of content into key topics to find the best video snippets, with easily accessed time-coded transcripts and advanced thematic analysis.
- Sentiment Analysis—Determine the attitude of respondents, creating a sortable and searchable picture of how users answered questions.
- Advanced Search & Filter—Explore all transcribed results and reach key insights quickly, with the ability to pass searchable additional data or add custom tags to individual videos that allow similar responses to be collated.
“The most successful businesses today capture intelligence from any medium—whether that be surveys, text, or videos,” said Rick Kelly, Vice President of Products at FUEL CYCLE. “Our integration with Voxpopme enables our customers to quickly generate insights from the thousands of videos shared on our platform each year.”