Voxpopme in the News
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How Qualitative Research Is Evolving in Response to Social Distancing
Staying nimble in response to an ever-changing world is nothing new, but 2020 has brought unprecedented challenges to businesses large and small across every sector of the economy. As companies have adapted and, in some cases, reinvented how people interact within organizations, protocols for engaging with customers have changed just as drastically. Find out how […]
Tom Higgins
Dave Carruthers Named Top SaaS CEO by The Software Report
SALT LAKE CITY – August 26, 2020 – Voxpopme, the world’s leading video feedback company, today announced that Dave Carruthers, the company’s Chief Executive Officer, has been named a Top 50 SaaS CEO by The Software Report. Carruthers was selected for being an inspiring, energetic leader, with the vision and drive to transform qualitative research. […]
Tom Higgins
Researchers Rank Voxpopme as the Number One Qualitative Company
Voxpopme’s video feedback platform has been recognized as the leading qualitative solution in the latest edition of the GreenBook Research Industry Trends (GRIT) Report. The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list and subcategory lists. For the fifth year […]
Tom Higgins
Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration
New enhancements, enabled by the Qualtrics Developer Platform, integrate Voxpopme’s video visualization widget directly into Qualtrics dashboards, giving businesses the ability to access quantitative and qualitative feedback data side-by-side on one system to obtain deeper experience insights SALT LAKE CITY and SEATTLE, July 1, 2020 /PRNewswire/ — Qualtrics, the leader in customer experience and creator of the experience management category, […]
Tom Higgins
Eva Tsai Joins Voxpopme Board to Drive Growth and Awareness
SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing, Eva Tsai, has joined the company’s board. Her appointment will support Voxpopme to drive significant growth through innovative go-to-market strategies, increasing demand for consumer-recorded video feedback and analytics. Over the […]
Tom Higgins
Lonnie Mayne Appointed as Chairman of Voxpopme Board to Help Drive Customer Empathy at Global Brands
SALT LAKE CITY, Utah. — Mar. 18, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Founder & CEO of Red Shoes Living, Inc and former InMoment President, Lonnie Mayne, has been appointed as Chairman of the company’s Board. His appointment will help Voxpopme continue its mission to make video the preeminent […]
Tom Higgins
Voxpopme Earns Position in FT1000: Europe’s Fastest Growing Companies
Voxpopme has been recognized as one of Europe’s fastest-growing companies by the Financial Times and Statista in the FT1000 Ranking for 2020. Now in its fourth year, this ranking of businesses by turnover growth includes disrupters riding high on the latest technological innovation, as well as the web-savvy retailers being lifted by consumer trends. As […]
Tom Higgins
Voxpopme Ranked 30th in Deloitte’s 2019 UK Technology Fast 50 ranking
Voxpopme, the world’s leading video feedback and analytics company, is delighted to announce it has placed 30th in Deloitte’s 2019 UK Technology Fast 50 ranking. The awards recognize and rank the 50 fastest-growing technology companies in the UK, based on the last four years of revenue data, and are sponsored by DLA Piper, Oracle NetSuite, […]
Tom Higgins
Voxpopme & Shell Featured in GreenBook’s Insights That Work
GreenBook, the market research industry’s leading media company, has released the third edition of Insights That Work eBook. And after climbing to 11th in the GRIT Report’s Top 50 Most Innovative Suppliers, Voxpopme was invited to publish a case study with one of our awesome customers. So we’re sending a huge thanks to Shell for […]
Tom Higgins
Six Funding Round Survival Tips For Technology CEOs
Venture funding offers vast opportunities for startups and can be a pivotal step en route to the unicorn-laden, SaaS promised land. However, despite being a well-trodden path for some, raising venture capital (VC) money is often a new experience for many technology CEOs. As a result, it’s a journey that’s fraught with surprises and challenges […]
Dave Carruthers, CEO & Founder
Dave Carruthers Named Industry Change Agent of the Year
We’re excited to announce today that Voxpopme CEO & Founder Dave Carruthers has been named the NGMR/Insights Association Industry Change Agent of the Year at the 2019 Corporate Researchers Conference. For the last decade, the Industry Change Agent Award has recognized exceptional individuals that are shaking things up and doing things differently in the insight […]
Tom Higgins
Voxpopme: Real-time Feedback from Real-life Consumers
Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent party or checking with a coworker on some reports, you weren’t able to see their facial expression and body language, and probably couldn’t get the full effect […]
Jenn Vogel
Voxpopme Raises $9M in New Venture Financing Round
Financing highlights the explosion of video applications in business technology SALT LAKE CITY, Utah. — Aug. 25, 2019 — Voxpopme, the world’s leading video feedback and analytics company, today announced that it has closed a $9M Series A1 equity financing led by Origin Ventures, with participation from existing investor Mercia Asset Management PLC and new […]
Dave Carruthers, CEO & Founder
Best Practices for Video Research: Writing Amazing Video Questions for Brand and Product Feedback
As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic, unbiased feedback. Video research is no different, so the experts at Voxpopme have compiled some tips unique to writing amazing video questions for truly agile qualitative feedback.
Dave Carruthers, CEO & Founder
Expectations now sky-high as research tools evolve
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research. It is not surprising to learn then that the industry has changed radically over the last ten years as the rise of big data analytics, new technology solutions and an increasing tendency […]
Jenn VogelHow This Martech CEO Is Using Agile Video To Fuel The Future Of Qualitative Market Research
Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. However, within the past few years, a growing and evolving stack of […]
Dave Carruthers, CEO & Founder
Researchers Recognize Voxpopme as Leading Research Technology
Voxpopme’s agile qualitative solution has been recognized as the leading video insight technology in the latest edition of the GreenBook Research Industry Trends (GRIT) Report. The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list. For the fourth year running, Voxpopme […]
Dave Carruthers, CEO & Founder
Voxpopme Strengthens Leadership Team With New Vice Presidents
[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced one promotion and one appointment to strengthen its senior executive team. Jenn Vogel has been promoted to VP of Marketing to ensure effective delivery of global marketing initiatives and Cedric Guy […]
Tom Higgins
From fertility to fintech: meet the start-ups in TechNation’s Upscale 4.0 accelerator programme
A selection of the fastest-growing UK tech start-ups have been chosen as part of Tech Nation’s next Upscale accelerator programme. The six-month-long programme is now in its fourth year and helps burgeoning companies navigate the challenges of growing to the next stage. Through a series of workshops, mentoring sessions and networking opportunities, the companies will come together […]
Tom Higgins
Interview with Dave Carruthers, Founder and CEO, Voxpopme
Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching […]
Dave Carruthers, CEO & Founder
Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights
Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their ‘Real People’ advertising campaign. Research Challenge Microsoft has always been well aware of the influence research should have on the advertising process – running ad copy testing and in-market campaign tracking. However, for the global rollout of the […]
Tom Higgins
Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company’s video-first customer experience solution. In the role, Carbone will report directly to the company’s CEO. Voxpopme’s VideoCX solution helps global organizations see, hear and feel customer and […]
Tom Higgins
42 entrepreneurial projects nominated for Duke of York’s Pitch@Palace People’s Choice Award
For the Duke of York’s Pitch@Palace competition, 42 British entrepreneurial projects are nominated for the People’s Choice Awards, and the final event will take place at Buckingham Palace on November 9. The Pitch@Palace People’s Choice Award provides an opportunity to discover and vote for the leading entrepreneurs across a wide variety of Tech industries. Pitch@Palace […]
Tom Higgins
Voxpopme Receives £1.5M Investment from Mercia
Voxpopme, a Birmingham, UK-based provider of video insight and analytics technology to the market research and customer experience markets, raised £1.5m in funding. Mercia Technologies PLC made the follow-on investment. The company intends to use the funds for the expansion of its technical and commercial teams with new hires in its offices across the UK, […]
Tom Higgins
Crushing It? More Like Crushing Me. How One Missed Flight Stopped Me From Burning Out.
Tech startups have a storied culture of breakneck-paced work and personal sacrifices. The industry is led by individuals who have proudly made their work their life, whatever the cost. The frantic energy of this lifestyle is exciting, and the image of it is alluring. But, make no mistake, it’s also unrealistic and dangerous. In 2013, […]
Dave Carruthers, CEO & Founder
Voxpopme Appoints New Vice President of Customer Success
Video technology company fortifies long-term growth plans with new hire. Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue […]
Tom Higgins
When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad
Nike’s recent “Dream Crazy” ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike’s campaign and others to burn their shoes with the swoosh. Zappi & Voxpopme analyzed the benefits and drawbacks of the socially divisive campaign. Editor’s Note: The new Nike campaign has been a hot topic since it was released […]
Tom Higgins
Platform provides brands with consumer-led video feedback: Q&A
Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become? According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your […]
Tom Higgins
The Secret Marketing Strategy: Listening to the Consumer
Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions. Q: How does the relationship between brands and consumers need to evolve and what […]
Tom Higgins
Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer. The promotion follows on from 12 months of impressive growth for the company and complements the increasingly rapid adoption of agile video research by brands and agencies that wish to see the […]
Tom Higgins
Voxpopme Announces Four New Partnerships
Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback Birmingham, UK [16 May 2018] — This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand. These integrations indicate the growing […]
Tom Higgins
Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life
Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to life. Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major […]
Tom Higgins
Tech-Insights Companies Zappi and Voxpopme Announce Partnership
London, UK – ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access […]
Tom Higgins
Video analytics firm focuses on global growth with funding boost
Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video […]
Tom Higgins
FUEL CYCLE Leverages Voxpopme’s Video Research Capability To Unlock Deeper Customer Insights
FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages. ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, […]
Tom Higgins
Voxpopme launches new ‘Moments’ app for agile video diary studies
Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks. Researchers invite […]
Tom Higgins
Voxpopme advances video research automation with sentiment analytics
Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis. Voxpopme today announced the release of new sentiment analytics for video, designed to bring brands closer to customers’ feelings towards products, services, adverts and more. The new sentiment analytics is powered by IBM Watson, which uses machine learning and natural […]
Tom Higgins
Voxpopme announces video partnership with Kantar
Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market-leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. […]
Tom Higgins
Seeing things through the eyes of consumers
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers For 50 years researchers have known that the research we do isn’t always the research we need. Results may take weeks or months. When we respond to surveys, we hold back or make ourselves […]
Tom Higgins
Voxpopme launches new offline video capture solution for face-to-face research
Video research innovators, Voxpopme, today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile or tablet devices. Available for IOS and Android, ‘Voxpopme Offline’ enables researchers to record respondents in an interview style – capturing multiple video responses that can later be uploaded to the Voxpopme portal. […]
Tom HigginsVoxpopme Partners with Lightspeed to Launch Video Answers
WARREN, NJ (January 17, 2017) – As more consumers embrace video capabilities, Lightspeed can now leverage this medium to gather more insightful input from survey research. Today, Lightspeed announces the global launch of Video Answers. Partnering with Voxpopme, Lightspeed offers clients the ability to capture and analyze video open-ends, at scale and in real time. “There’s no doubt […]
Tom Higgins
Voxpopme secures top spot at KPMG mobile startup competition
KPMG has announced the Midlands finalist of its Best British Mobile Startup 2017 competition, with local video insight specialist company, Voxpopme, taking the gong. 12 startups from across the region went head to head at the professional service firm’s One Snowhill office in Birmingham, each competing for the chance to win a trip to Mobile […]
Tom Higgins
Former Esomar President Joins Voxpopme
Video insight pioneer Voxpopme has announced the addition of former Esomar President, Dan Foreman, to its rapidly expanding team. In keeping with their video-first approach, Voxpopme recorded a short interview with Dan at TMRE ‘16 to introduce his appointment to their advisory board. Dave Carruthers, Voxpopme CEO, commented; “The last 12 months have been incredibly […]
Tom Higgins
Voxpopme raises $1.5 million to become standard video solution for the research industry
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round. The investment will support the company’s next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors […]
Tom Higgins
Voxpopme Wins Accenture Consumer Innovation Award
Video research technology company Voxpopme has been recognised as leading the way in millennial engagement, winning the category ‘Get ME What I Want, When and Where I Want It’ at the Millennial 20/20 summit in London today. The prestigious awards recognise and reward companies that enhance customer experience and personalisation, increase sales revenue, improve product […]
Tom Higgins
Voxpopme launches on-demand video research in Australia
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in Australia. The launch follows the successful expansion of Voxpopme’s full suite of services across the Asia-Pacific region and will allow Australian clients to join leading global brands including Cisco, Tesco […]
Tom Higgins
VoxPopMe Launches “Theme Explorer”; Revolutionises Video Response Technology for Market Research
New tool allows researchers to organise and analyse video response content quickly and effectively Voxpopme, the leading platform for capturing short video responses for market research, today announced the launch of its new Theme Explorer tool. Theme Explorer uses advanced thematic analysis to organise video content such as transcriptions and time codings into themes. Ultimately, […]
Tom Higgins