Filter which articles you’re interested in:

Researchers Recognize Voxpopme as Leading Research Technology

Voxpopme’s agile qualitative solution has been recognized as the leading video insight technology in the latest edition of the GreenBook Research Industry Trends (GRIT) Report.  The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list. For the fourth year running, Voxpopme […]

View

Voxpopme Strengthens Leadership Team With New Vice Presidents

[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced one promotion and one appointment to strengthen its senior executive team. Jenn Vogel has been promoted to VP of Marketing to ensure effective delivery of global marketing initiatives and Cedric Guy […]

View

From fertility to fintech: meet the start-ups in TechNation’s Upscale 4.0 accelerator programme

A selection of the fastest-growing UK tech start-ups have been chosen as part of Tech Nation’s next Upscale accelerator programme. The six-month-long programme is now in its fourth year and helps burgeoning companies navigate the challenges of growing to the next stage. Through a series of workshops, mentoring sessions and networking opportunities, the companies will come together […]

View

Interview with Dave Carruthers, Founder and CEO, Voxpopme

Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching […]

View

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their ‘Real People’ advertising campaign. Research Challenge Microsoft has always been well aware of the influence research should have on the advertising process – running ad copy testing and in-market campaign tracking. However, for the global rollout of the […]

View

Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company’s video-first customer experience solution. In the role, Carbone will report directly to the company’s CEO. Voxpopme’s VideoCX solution helps global organizations see, hear and feel customer and […]

View

42 entrepreneurial projects nominated for Duke of York’s Pitch@Palace People’s Choice Award

For the Duke of York’s Pitch@Palace competition, 42 British entrepreneurial projects are nominated for the People’s Choice Awards, and the final event will take place at Buckingham Palace on November 9. The Pitch@Palace People’s Choice Award provides an opportunity to discover and vote for the leading entrepreneurs across a wide variety of Tech industries. Pitch@Palace […]

View

Voxpopme Receives £1.5M Investment from Mercia

Voxpopme, a Birmingham, UK-based provider of video insight and analytics technology to the market research and customer experience markets, raised £1.5m in funding. Mercia Technologies PLC made the follow-on investment. The company intends to use the funds for the expansion of its technical and commercial teams with new hires in its offices across the UK, […]

View

Crushing It? More Like Crushing Me. How One Missed Flight Stopped Me From Burning Out.

Tech startups have a storied culture of breakneck-paced work and personal sacrifices. The industry is led by individuals who have proudly made their work their life, whatever the cost. The frantic energy of this lifestyle is exciting, and the image of it is alluring. But, make no mistake, it’s also unrealistic and dangerous. In 2013, […]

View

Voxpopme Appoints New Vice President of Customer Success

Video technology company fortifies long-term growth plans with new hire. Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue […]

View

When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad

Nike’s recent “Dream Crazy” ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike’s campaign and others to burn their shoes with the swoosh. Zappi & Voxpopme analyzed the benefits and drawbacks of the socially divisive campaign. Editor’s Note: The new Nike campaign has been a hot topic since it was released […]

View

Platform provides brands with consumer-led video feedback: Q&A

Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become? According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your […]

View

The Secret Marketing Strategy: Listening to the Consumer

Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions.  Q: How does the relationship between brands and consumers need to evolve and what […]

View

Voxpopme Announces Four New Partnerships

Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback Birmingham, UK [16 May 2018] — This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand. These integrations indicate the growing […]

View

Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life

Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to life. Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major […]

View

Tech-Insights Companies Zappi and Voxpopme Announce Partnership

London, UK – ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access […]

View

Video analytics firm focuses on global growth with funding boost

Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video […]

View

FUEL CYCLE Leverages Voxpopme’s Video Research Capability To Unlock Deeper Customer Insights

FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages. ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, […]

View

Voxpopme launches new ‘Moments’ app for agile video diary studies

Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks. Researchers invite […]

View

Voxpopme advances video research automation with sentiment analytics

Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis. Voxpopme today announced the release of new sentiment analytics for video, designed to bring brands closer to customers’ feelings towards products, services, adverts and more. The new sentiment analytics is powered by IBM Watson, which uses machine learning and natural […]

View

Voxpopme announces video partnership with Kantar

Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market-leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. […]

View

Seeing things through the eyes of consumers

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers For 50 years researchers have known that the research we do isn’t always the research we need. Results may take weeks or months. When we respond to surveys, we hold back or make ourselves […]

View

Voxpopme launches new offline video capture solution for face-to-face research

Video research innovators, Voxpopme, today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile or tablet devices. Available for IOS and Android, ‘Voxpopme Offline’ enables researchers to record respondents in an interview style – capturing multiple video responses that can later be uploaded to the Voxpopme portal. […]

View

Voxpopme Partners with Lightspeed to Launch Video Answers

WARREN, NJ (January 17, 2017) – As more consumers embrace video capabilities, Lightspeed can now leverage this medium to gather more insightful input from survey research. Today, Lightspeed announces the global launch of Video Answers. Partnering with Voxpopme, Lightspeed offers clients the ability to capture and analyze video open-ends, at scale and in real time. “There’s no doubt […]

View

Voxpopme secures top spot at KPMG mobile startup competition

KPMG has announced the Midlands finalist of its Best British Mobile Startup 2017 competition, with local video insight specialist company, Voxpopme, taking the gong. 12 startups from across the region went head to head at the professional service firm’s One Snowhill office in Birmingham, each competing for the chance to win a trip to Mobile […]

View

Former Esomar President Joins Voxpopme

Video insight pioneer Voxpopme has announced the addition of former Esomar President, Dan Foreman, to its rapidly expanding team. In keeping with their video-first approach, Voxpopme recorded a short interview with Dan at TMRE ‘16 to introduce his appointment to their advisory board. Dave Carruthers, Voxpopme CEO, commented; “The last 12 months have been incredibly […]

View

Voxpopme raises $1.5 million to become standard video solution for the research industry

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round.  The investment will support the company’s next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors […]

View

Voxpopme Wins Accenture Consumer Innovation Award

Video research technology company Voxpopme has been recognised as leading the way in millennial engagement, winning the category ‘Get ME What I Want, When and Where I Want It’ at the Millennial 20/20 summit in London today.   The prestigious awards recognise and reward companies that enhance customer experience and personalisation, increase sales revenue, improve product […]

View

Voxpopme launches on-demand video research in Australia

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in Australia. The launch follows the successful expansion of Voxpopme’s full suite of services across the Asia-Pacific region and will allow Australian clients to join leading global brands including Cisco, Tesco […]

View

VoxPopMe Launches “Theme Explorer”; Revolutionises Video Response Technology for Market Research

New tool allows researchers to organise and analyse video response content quickly and effectively Voxpopme, the leading platform for capturing short video responses for market research, today announced the launch of its new Theme Explorer tool. Theme Explorer uses advanced thematic analysis to organise video content such as transcriptions and time codings into themes. Ultimately, […]

View