Voxpopme in the News

As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic, unbiased feedback. Video research is no different, so the experts at Voxpopme have compiled some tips unique to writing amazing video questions for truly agile qualitative feedback.

The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research. It is not surprising to learn then that the industry has changed radically over the last ten years as the rise of big data analytics, new technology solutions and an increasing tendency […]

Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. However, within the past few years, a growing and evolving stack of […]

Voxpopme’s agile qualitative solution has been recognized as the leading video insight technology in the latest edition of the GreenBook Research Industry Trends (GRIT) Report.  The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list. For the fourth year running, Voxpopme […]

Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching […]

Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their ‘Real People’ advertising campaign. Research Challenge Microsoft has always been well aware of the influence research should have on the advertising process – running ad copy testing and in-market campaign tracking. However, for the global rollout of the […]

Nike’s recent “Dream Crazy” ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike’s campaign and others to burn their shoes with the swoosh. Zappi & Voxpopme analyzed the benefits and drawbacks of the socially divisive campaign. Editor’s Note: The new Nike campaign has been a hot topic since it was released […]

Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become? According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your […]

Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions.  Q: How does the relationship between brands and consumers need to evolve and what […]

Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback Birmingham, UK [16 May 2018] — This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand. These integrations indicate the growing […]

London, UK – ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access […]

FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages. ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, […]

Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks. Researchers invite […]

Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market-leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. […]

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers For 50 years researchers have known that the research we do isn’t always the research we need. Results may take weeks or months. When we respond to surveys, we hold back or make ourselves […]

Video research innovators, Voxpopme, today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile or tablet devices. Available for IOS and Android, ‘Voxpopme Offline’ enables researchers to record respondents in an interview style – capturing multiple video responses that can later be uploaded to the Voxpopme portal. […]

WARREN, NJ (January 17, 2017) – As more consumers embrace video capabilities, Lightspeed can now leverage this medium to gather more insightful input from survey research. Today, Lightspeed announces the global launch of Video Answers. Partnering with Voxpopme, Lightspeed offers clients the ability to capture and analyze video open-ends, at scale and in real time. “There’s no doubt […]

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round.  The investment will support the company’s next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors […]

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in Australia. The launch follows the successful expansion of Voxpopme’s full suite of services across the Asia-Pacific region and will allow Australian clients to join leading global brands including Cisco, Tesco […]