News Category: Insights

Voxpopme Launches AI-Powered Video Surveys

Tom Higgins Tom Higgins
- 05-18-2023

Park City, US – 18 May 2023. – Voxpopme, the leading qualitative research platform, has launched the first AI-powered video survey – Smart SurvAI. The company’s new AI-powered video survey generator enables insights professionals to rapidly create survey questions with the help of OpenAI’s ChatGPT – providing a simple and fast way to create engaging video surveys that yield impactful insights. 

 

To start, researchers enter their objectives into Voxpopme’s Smart SurvAI. Smart SurvAI, powered by ChatGPT, suggests three questions researchers can use to generate insights to meet their objectives. The researchers can choose to use, edit, or remove these questions before launching the survey. 

 

With Smart SurvAI, Voxpopme users spend less time writing survey questions and more time focusing on getting key insights from consumers via video. The AI-generated questions are tailored to the user’s research objectives, eliminating potential bias in survey questions and delivering more relevant and unbiased responses.

 

“AI is disrupting and enhancing market research and we are thrilled to be the leaders in AI-enhanced qualitative research,” said Jamin Brazil, CRO at Voxpopme. “With Smart SurvAI, we’re providing our users with a fast, creative way to generate questions and build video surveys that collect human stories from consumers. By combining research expertise with AI, researchers move faster and confidently to deliver the insights needed to make the right decision at the right time.”

 

Smart SurvAI offers several benefits to its users, including saving time, removing bias, and enhancing insights. By automating the survey creation process, Smart SurvAI reduces the cost of survey creation and data collection, further improving research ROI. Smart SurvAI is available immediately to Voxpopme customers. For a limited time, new users can set up a free account at voxpopme.com. Find out more about Smart SurvAI here.

NOTES

About Voxpopme:

 

  • Voxpopme is the conversational insights platform that helps the world’s leading insights teams have customer conversations without limits. Our solutions take the hassle out of qualitative research so you can have in-depth conversations with real people. Anytime. Anywhere. The world’s leading brands, including McDonald’s, Microsoft, and PepsiCo use Voxpopme to create company-wide customer empathy that builds better products, brands, and experiences. Find out how you can, too, at voxpopme.com

 

Press contact

Tom Higgins

Product Marketing Manager

Tom.higgins@voxpopme.com

Voxpopme Launches Two Solutions to Enhance Video Analysis

Tom Higgins Tom Higgins
- 02-17-2022

Salt Lake City, UT — Feb 14, 2022 — Voxpopme has unveiled new video analysis solutions to help marketing, product, and insights leaders make decisions quickly and accurately. Built into Voxpopme’s video survey software, the latest analysis tools allow users to pair the platform’s automated analytics with human intelligence, making it easier to find and report insights from video feedback.

The new analysis solutions on the Voxpopme platform include:

Theme Builder: Theme Builder gives you complete control of video analysis by enabling you to create custom themes for video feedback you capture in Voxpopme. You combine your knowledge of customers with automated analytics by categorizing video feedback with custom themes alongside the platform’s automated themes. Hence, you decide how your qualitative findings are grouped in Voxpopme.

Enhanced Filters: Enhanced filters help you find insight from video faster. Video surveys often capture hundreds of video responses, so Voxpopme’s latest Filters upgrade is designed to help you sift through video data faster. It enables videos to be filtered based on unique response data like automated and custom themes. And by layering in Voxpopme’s existing data filters like questions asked and target demographics, you can dig even deeper into any theme with any sub-audience.

Voxpopme CEO Dave Carruthers commented: “I’m excited to share two new video analysis tools with business leaders today. Multi-market, multi-question video surveys are commonplace in marketing, product, and insights departments worldwide, giving execs huge volumes of video data. But to be valuable, video feedback needs to be digestible. Our engineering team has once again delivered features that speed up the video analysis process while giving an added layer of control to executives that are looking to understand customers better.”

Theme Builder and Intelligent Filters will be available to use on new and existing Voxpopme video surveys. Click here to find out more about Voxpopme’s new qualitative analysis tools.

–ENDS–

Press Contact
Tom Higgins
Product Marketing Manager
Voxpopme

Available for comment at:
E: tom.higgins@voxpopme.com

How Qualitative Research Is Evolving in Response to Social Distancing

Tom Higgins Tom Higgins
- 09-04-2020

Staying nimble in response to an ever-changing world is nothing new, but 2020 has brought unprecedented challenges to businesses large and small across every sector of the economy. As companies have adapted and, in some cases, reinvented how people interact within organizations, protocols for engaging with customers have changed just as drastically. Find out how in this article from Bloomfire, featuring Voxpopme CEO, Dave Carruthers.

Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration

Tom Higgins Tom Higgins
- 07-01-2020

New enhancements, enabled by the Qualtrics Developer Platform, integrate Voxpopme’s video visualization widget directly into Qualtrics dashboards, giving businesses the ability to access quantitative and qualitative feedback data side-by-side on one system to obtain deeper experience insights

SALT LAKE CITY and SEATTLE, July 1, 2020 /PRNewswire/ — Qualtrics, the leader in customer experience and creator of the experience management category, today announced enhancements to their Voxpopme integration, empowering customers to easily capture video feedback that directly integrates into the Qualtrics XM Platform™. Businesses can leverage video insights to gain a deeper understanding of their customers’ needs in real-time and quickly take corrective action to improve the experiences they deliver.

The addition of a video visualization widget into the Qualtrics dashboard ensures organizations can understand the people that matter most to their business by accessing quantitative and qualitative feedback side-by-side on one system. With the combination of Qualtrics and Voxpopme, built-in time stamping allows businesses to flag customer pain points, text analysis surfaces key themes and patterns, and discovery tools provide video analysis for top insights.

More Fortune 1000 companies use Voxpopme for video feedback than any other provider because of their security, quick transcription time, and multilingual capabilities. Brands including Anheuser-Busch, Liberty Mutual, Nest, and many others, use the Voxpopme and Qualtrics integration to better understand and serve their customers. With the Voxpopme extension, Qualtrics customers are empowered to:

  • Reveal a deeper understanding of the “why” behind feedback through rich video responses.
  • Understand high volumes of respondent-recorded video feedback all within the XM Platform.
  • Use and customize auto-generated showreels of video feedback to tell powerful stories that create connections and empathy, and help brands make better business decisions.

“Understanding consumers, customers, and employees has never been so crucial for business,” said Dave Carruthers, CEO & Founder at Voxpopme. “Voxpopme’s integration with Qualtrics allows brands to go beyond key charts and dashboards to see real people, customers, and employees talking passionately about their experiences, not just the scores and trends alone. This rich feedback allows for an instant understanding of and empathy for their perspective, and ultimately instills more drive to take action.”

Voxpopme is one of 80+ Qualtrics Development Platform (QDP) partners who extend the reach of Experience Management for companies of all sizes. QDP spans 20+ categories including  Chat & Communication, Contact Center, CRM, Digital Experience, Help Desk & Support, Human Experience Management, Marketing Automation, Online Reputation Management, Social Listening, User Research, and Video Analytics.

“Video is an inescapable medium. Today, consumers are creating and sharing video feedback via social media and other channels, influencing the brand perception and purchase intent of other consumers,” said R.J. Filipski, Global Director of Business Development, Qualtrics. “Strengthening the partnership between Qualtrics and Voxpopme empowers businesses to observe an even more complete picture of their customers’ sentiments, obtain richer and more emotional feedback, and take actionable steps to fix poor experiences.”

Voxpopme and Qualtrics are hosting a webinar titled, ‘Removing Blindspots: Harnessing the Power of Quantitative and Qualitative Data‘, on July 9, 2020, to talk through their innovative joint solutions. To register for the webinar, please visit this page.

To learn more about the Qualtrics and Voxpopme partnership, please visit this page.

ABOUT VOXPOPME
Voxpopme is the world’s #1 video feedback solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with people through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps leaders across enterprises capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and closeness. With Voxpopme, every data point used to make decisions can be backed up by real human stories. For more information, visit site.voxpopme.com.

ABOUT QUALTRICS
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

Contact: press@qualtrics.com

Eva Tsai Joins Voxpopme Board to Drive Growth and Awareness

Tom Higgins Tom Higgins
- 04-02-2020

SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing, Eva Tsai, has joined the company’s board. Her appointment will support Voxpopme to drive significant growth through innovative go-to-market strategies, increasing demand for consumer-recorded video feedback and analytics.  

Over the last few years, Video Feedback has become a SaaS category in its own right as enterprises look to better understand consumers, customers, and employees in far greater depth. Eva joins Voxpopme as the company looks to further cement its position as the video feedback category leader by using her experience to accelerate the adoption of video at the world’s largest brands. 

Eva currently serves as Executive Director of Google Cloud Marketing, bringing over 25 years’ worth of SaaS experience and knowledge to Voxpopme from an enviable career. Prior to Google Cloud, Eva built worldwide marketing from the ground up as Chief Marketing Officer in two companies, Algolia and vArmour. Her strategic initiatives focused on category creation and driving hypergrowth worldwide. Before vArmour, she was hired by Citrix to help it supercharge revenue growth and spearheaded “Moneyball” predictive analytics to transform marketing. Prior to Citrix, Eva held strategic roles at BEA Systems, BroadVision and Oracle.

Eva’s leadership and performance have been recognized with both individual and company accolades throughout her career, including the 2017 Stevie Awards for Marketing Department of the Year and Female Executive of the Year. All of these experiences have made her a trusted Board Advisor on go-to-market and growth strategy for several SaaS technology companies worldwide, including Weblife.io and tCell, which she advised from inception to successful acquisitions by ProofPoint and Rapid7, respectively. She holds a B.S. and an M.S. in Computer Science from Massachusetts Institute of Technology.

Voxpopme was introduced to Eva through The Athena Alliance, an organization dedicated to advancing gender diversity in the boardroom and C-suite.

Eva Tsai, Executive Director of Google Cloud Marketing and Member of the Board at Voxpopme, commented: “I’m thrilled to be joining Voxpopme. The world’s dependency on video communication is greater than ever right now, and Voxpopme’s platform harnesses video to make the connection between brands and people stronger than ever. Voxpopme is at the epicenter of the video revolution, and I’m excited to share my experience, rigor, and innovation to fuel the next stage of growth as we ensure video feedback from consumers, customers, and employees is demanded in every department of major brands.” 

Dave Carruthers, CEO & Founder at Voxpopme, commented: “It’s incredible to bring someone of Eva’s caliber into the Voxpopme Board. She brings Silicon Valley thinking and has invaluable SaaS growth and scaling experience. At a more granular level, her expertise in branding, growth, demand generation, product marketing, content, operations, and more will make significant contributions to the strategic direction of so many critical areas of the business.”

ABOUT VOXPOPME

Voxpopme is the world’s #1 video insight solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with consumers through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps market research and customer experience professionals capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and customer-closeness. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more information, visit site.voxpopme.com. 

 

MEDIA CONTACT

Tom Higgins, Voxpopme
tom.higgins@voxpopme.com
+44 7837 456 561

Voxpopme: Real-time Feedback from Real-life Consumers

Christoph Trappe Christoph Trappe
- 09-25-2019

Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent party or checking with a coworker on some reports, you weren’t able to see their facial expression and body language, and probably couldn’t get the full effect of what that person thought. Now think of the last time you asked for feedback in person, or used a face-to-face visual calling method such as FaceTime or Skype. You were able to show off your baby, surprise your mom, or perhaps see some frustration on your coworker’s face when she said the report was “ok”. Visual feedback is one of the newest and most effective forms of feedback, and Voxpopme is bringing it front and center.

Expectations now sky-high as research tools evolve

Christoph Trappe Christoph Trappe
- 07-29-2019
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research. It is not surprising to learn then that the industry has changed radically over the last ten years as the rise of big data analytics, new technology solutions and an increasing tendency to in-source research have reshaped the way operators do business.

How This Martech CEO Is Using Agile Video To Fuel The Future Of Qualitative Market Research

Christoph Trappe Christoph Trappe
- 07-26-2019

Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. However, within the past few years, a growing and evolving stack of agile martech platforms have begun offering companies the ability to solicit real-time, scalable, qualitative consumer insights with measurable increases in ROI.