Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration

New enhancements, enabled by the Qualtrics Developer Platform, integrate Voxpopme’s video visualization widget directly into Qualtrics dashboards, giving businesses the ability to access quantitative and qualitative feedback data side-by-side on one system to obtain deeper experience insights

SALT LAKE CITY and SEATTLEJuly 1, 2020 /PRNewswire/ — Qualtrics, the leader in customer experience and creator of the experience management category, today announced enhancements to their Voxpopme integration, empowering customers to easily capture video feedback that directly integrates into the Qualtrics XM Platform™. Businesses can leverage video insights to gain a deeper understanding of their customers’ needs in real-time and quickly take corrective action to improve the experiences they deliver.

The addition of a video visualization widget into the Qualtrics dashboard ensures organizations can understand the people that matter most to their business by accessing quantitative and qualitative feedback side-by-side on one system. With the combination of Qualtrics and Voxpopme, built-in time stamping allows businesses to flag customer pain points, text analysis surfaces key themes and patterns, and discovery tools provide video analysis for top insights.

More Fortune 1000 companies use Voxpopme for video feedback than any other provider because of their security, quick transcription time, and multilingual capabilities. Brands including Anheuser-Busch, Liberty Mutual, Nest, and many others, use the Voxpopme and Qualtrics integration to better understand and serve their customers. With the Voxpopme extension, Qualtrics customers are empowered to:

  • Reveal a deeper understanding of the “why” behind feedback through rich video responses.
  • Understand high volumes of respondent-recorded video feedback all within the XM Platform.
  • Use and customize auto-generated showreels of video feedback to tell powerful stories that create connections and empathy, and help brands make better business decisions.

“Understanding consumers, customers, and employees has never been so crucial for business,” said Dave Carruthers, CEO & Founder at Voxpopme. “Voxpopme’s integration with Qualtrics allows brands to go beyond key charts and dashboards to see real people, customers, and employees talking passionately about their experiences, not just the scores and trends alone. This rich feedback allows for an instant understanding of and empathy for their perspective, and ultimately instills more drive to take action.”

Voxpopme is one of 80+ Qualtrics Development Platform (QDP) partners who extend the reach of Experience Management for companies of all sizes. QDP spans 20+ categories including  Chat & Communication, Contact Center, CRM, Digital Experience, Help Desk & Support, Human Experience Management, Marketing Automation, Online Reputation Management, Social Listening, User Research, and Video Analytics.

“Video is an inescapable medium. Today, consumers are creating and sharing video feedback via social media and other channels, influencing the brand perception and purchase intent of other consumers,” said R.J. Filipski, Global Director of Business Development, Qualtrics. “Strengthening the partnership between Qualtrics and Voxpopme empowers businesses to observe an even more complete picture of their customers’ sentiments, obtain richer and more emotional feedback, and take actionable steps to fix poor experiences.”

Voxpopme and Qualtrics are hosting a webinar titled, ‘Removing Blindspots: Harnessing the Power of Quantitative and Qualitative Data‘, on July 9, 2020, to talk through their innovative joint solutions. To register for the webinar, please visit this page.

To learn more about the Qualtrics and Voxpopme partnership, please visit this page.

Voxpopme is the world’s #1 video feedback solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with people through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps leaders across enterprises capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and closeness. With Voxpopme, every data point used to make decisions can be backed up by real human stories. For more information, visit site.voxpopme.com.

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

Contact: press@qualtrics.com

Eva Tsai Joins Voxpopme Board to Drive Growth and Awareness

SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing, Eva Tsai, has joined the company’s board. Her appointment will support Voxpopme to drive significant growth through innovative go-to-market strategies, increasing demand for consumer-recorded video feedback and analytics.  

Over the last few years, Video Feedback has become a SaaS category in its own right as enterprises look to better understand consumers, customers, and employees in far greater depth. Eva joins Voxpopme as the company looks to further cement its position as the video feedback category leader by using her experience to accelerate the adoption of video at the world’s largest brands. 

Eva currently serves as Executive Director of Google Cloud Marketing, bringing over 25 years’ worth of SaaS experience and knowledge to Voxpopme from an enviable career. Prior to Google Cloud, Eva built worldwide marketing from the ground up as Chief Marketing Officer in two companies, Algolia and vArmour. Her strategic initiatives focused on category creation and driving hypergrowth worldwide. Before vArmour, she was hired by Citrix to help it supercharge revenue growth and spearheaded “Moneyball” predictive analytics to transform marketing. Prior to Citrix, Eva held strategic roles at BEA Systems, BroadVision and Oracle.

Eva’s leadership and performance have been recognized with both individual and company accolades throughout her career, including the 2017 Stevie Awards for Marketing Department of the Year and Female Executive of the Year. All of these experiences have made her a trusted Board Advisor on go-to-market and growth strategy for several SaaS technology companies worldwide, including Weblife.io and tCell, which she advised from inception to successful acquisitions by ProofPoint and Rapid7, respectively. She holds a B.S. and an M.S. in Computer Science from Massachusetts Institute of Technology.

Voxpopme was introduced to Eva through The Athena Alliance, an organization dedicated to advancing gender diversity in the boardroom and C-suite.

Eva Tsai, Executive Director of Google Cloud Marketing and Member of the Board at Voxpopme, commented: “I’m thrilled to be joining Voxpopme. The world’s dependency on video communication is greater than ever right now, and Voxpopme’s platform harnesses video to make the connection between brands and people stronger than ever. Voxpopme is at the epicenter of the video revolution, and I’m excited to share my experience, rigor, and innovation to fuel the next stage of growth as we ensure video feedback from consumers, customers, and employees is demanded in every department of major brands.” 

Dave Carruthers, CEO & Founder at Voxpopme, commented: “It’s incredible to bring someone of Eva’s caliber into the Voxpopme Board. She brings Silicon Valley thinking and has invaluable SaaS growth and scaling experience. At a more granular level, her expertise in branding, growth, demand generation, product marketing, content, operations, and more will make significant contributions to the strategic direction of so many critical areas of the business.”


Voxpopme is the world’s #1 video insight solution. Founded in 2013, Voxpopme helps its customers build great brands, products, and experiences by connecting with consumers through real-time video feedback. Voxpopme’s best-in-class technology is intuitive, secure, and makes video infinitely scalable. The platform helps market research and customer experience professionals capture customer-recorded videos at speed, analyze at scale, and share with ease – powering great decisions and customer-closeness. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more information, visit site.voxpopme.com



Tom Higgins, Voxpopme
+44 7837 456 561

Voxpopme: Real-time Feedback from Real-life Consumers

Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent party or checking with a coworker on some reports, you weren’t able to see their facial expression and body language, and probably couldn’t get the full effect of what that person thought. Now think of the last time you asked for feedback in person, or used a face-to-face visual calling method such as FaceTime or Skype. You were able to show off your baby, surprise your mom, or perhaps see some frustration on your coworker’s face when she said the report was “ok”. Visual feedback is one of the newest and most effective forms of feedback, and Voxpopme is bringing it front and center.

Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company’s video-first customer experience solution. In the role, Carbone will report directly to the company’s CEO.

Voxpopme’s VideoCX solution helps global organizations see, hear and feel customer and employee emotions. This is achieved through the automation and optimization of video insight – enabling brands to listen to customer-recorded video feedback, discover actionable insight with powerful analytics, and use this rich, visual content to influence key stakeholders across the business.

As Vice President of VideoCX, Carbone is utilizing his years of CX industry experience to bring Voxpopme’s CX solution to new markets, across a variety of brands, partners and consulting firms.

“Video has become an incredibly powerful way for customers to provide real, human feedback and it’s of increasing importance in gauging true customer experiences,” said Carbone. “I couldn’t be more excited to lead VideoCX for Voxpopme and provide unfiltered access to the “why” behind CX scores for leading brands.”

A lifelong student of customer experience and innovation, Carbone has personally witnessed the evolution of the CX space. In his previous role as a management consultant, Jon crafted CX strategies for Fortune 500 companies sharing his expertise in program design, technology, journey mapping, voice of the customer/employee feedback and more. Carbone’s combination of strategic and technological expertise has proved critical over the course of his career, helping him create high performing CX programs for major brands in travel, hospitality, insurance, financial services, healthcare, and retail.

“Jon brings an incredible passion to the evolution of customer experience and we’re counting on his expertise to help us disrupt the CX industry with VideoCX,” says Dave Carruthers, Founder & CEO of Voxpopme. “We’re thrilled to have him on-board.”

To learn more about VideoCX by Voxpopme, visit www.videocx.com

Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life

Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to life.

Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major brands.Over the past three years the influence of Facebook, Instagram and SnapChat has resulted in an explosion in video, with consumers becoming increasingly comfortable communicating via this medium. The launch of VideoCX allows businesses to take advantage of this growing social trend as part of their customer experience programs.

The key advantage for businesses using video insights, outside of offering consumers an easier and more engaging way to provide feedback, is collecting true voice of the customer data that gives the “story behind the score” and allows for increased CX impact across the organisation while driving key stakeholder and C-suite engagement.

VideoCX provides customers with an alternative or augment to their standard CX survey. The customer is able to leave a short video along with their NPS, cSAT or CES score, and videos collected are then processed by Voxpopme’s analytics engine with transcription, sentiment and theme-coding made available through a dashboard where showreels of key insights can be created and shared across the organization.

For companies interested in adopting video, this solution sits seamlessly alongside any existing CX platform, delivering multi-dimensional layers of insight not achievable with scores alone.

Oliver Wilson, Customer Insight Manager at Asda said “It’s not Hollywood – these are people’s raw feelings that you see and it’s extremely impactful. What we hear from customers is very much raw, in-the-moment feedback and it’s something that we’re using extensively at Asda to get the entire business engaged with the customer to drive change.”

Dave Carruthers, Founder and CEO of Voxpopme, said “We’re excited about the launch of VideoCX as it’s the natural evolution of customer experience. Giving consumers the ability to talk openly and honestly about their experiences without needing to answer a long battery of questions is very powerful. This is particularly key when looking at shifting consumer behaviors and the growing number of customer groups who are video natives and want their voice to be heard.”