"Good insights should be explained in one sentence. They should be succinct, but surprise you."
If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human. We do it every day in conversation and on social media. The how and why questions give us the answers we need to get to the bottom of what people think. Open-ended questions are an essential… Continue reading
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