In-Store/Shelf Testing, in a Nutshell
See how your consumers are shopping, understand their behavior, and discover what drives purchase and intent. If you want a front-row seat to the consumer shopping experience without the need for an in-person shop along, video in-store testing is for you.
If you want to truly understand shopping behavior, there’s no better way to do so than joining your consumers on a real-life shopping trip. However, in-person shop-alongs can be time-consuming, not to mention location-specific. They can be pretty tricky to organize too, which is exactly why in-store testing with Voxpopme is so great.
In-store testing allows you to conduct a shop-along study via video, so you can observe how your consumers are shopping in real-time, see how your products are displayed on the shelf at different retailers, and understand how your target audience make purchasing decisions. You can even have a sneak peek at what the competition is up to as well! It’s basically a front-row seat to the shopping experience, without even having to be there.