Intercept Surveys, in a Nutshell
Intercept surveys are an excellent way to collect in-the-moment feedback, in real time, right in the middle of the customer experience. Not just after, not 2 weeks later; right now. Better understand what buying intent, and how their experience throughout the buying cycle leads to their decision to purchase.
Incorporating video into the most crucial touch points in the customer journey gets you closer to your target audience, offering you deeper insight into consumer behavior, all while telling a more complete story. Collect video within in-person intercepts and online to measure the digital experience for more depth and context into the key factors that drive positive experiences and purchase.