Focus Groups & IDI’s

Take the pain out of video analysis and editing

With Voxpopme's platform, any video can be easily analyzed and shared with internal stakeholders. Free up your working day by uploading long-format videos like IDIs and Focus Groups into the Voxpopme platform for automated analysis, tagging, segmenting, cataloging, and editing.

Focus Groups

Focus Groups & IDIs, in a Nutshell

There are so many applications for traditional in-person qualitative research.  One of the biggest challenges is the analysis and sharing of findings for those in-person engagements. 

Get more out of your in-person engagements by uploading video footage into the Voxpopme platform for advanced analytics and sharing capabilities. 

Why Video?

We all know that focus groups and IDIs are a great way to access qualitative insights. However, the problem is that historically, video footage has been notoriously cumbersome to analyze. But not anymore. By uploading long-format video footage into the Voxpopme platform, you can benefit from automated analysis, tagging, segmenting, cataloguing, and more

What does that mean? Well, by freeing up your internal resources, you can easily analyze existing footage and get more from your research. Not only that but because you can quickly create showreels that can be shared with your stakeholders for maximum impact, you can tell real customer stories and start to drive real change.

Reimagine your qualitative research approach and join the agile revolution with Voxpopme