It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.
Tech-Insights Companies ZappiStore and Voxpopme Announce Partnership

Tech-Insights Companies ZappiStore and Voxpopme Announce Partnership

Tom Higgins - 12/02/2018

London, UK - ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access to Voxpopme analytics for a deeper, personable way to obtain insights. Voxpopme’s market-leading video analytics help brands see the people...
Video analytics firm focuses on global growth with funding boost

Video analytics firm focuses on global growth with funding boost

Tom Higgins - 28/11/2017

Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video insight technology, ensuring it remains at the leading edge of video research innovation. Voxpopme currently employs 30 people,...
GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

Tom Higgins - 16/11/2017

First published by GutCheck - 16th November 2017 Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days. For those...
Do These 5 Things and Become a Voxpopme Power User

Do These 5 Things and Become a Voxpopme Power User

Tom Higgins - 25/10/2017

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video have evolved far quicker than I ever anticipated. What was once a company with a video insight app...
FUEL CYCLE Leverages Voxpopme's Video Research Capability To Unlock Deeper Customer Insights

FUEL CYCLE Leverages Voxpopme's Video Research Capability To Unlock Deeper Customer Insights

Tom Higgins - 24/10/2017

FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages. ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, analyzing videos has previously been an extremely time-consuming process, preventing businesses from gaining the unique insights made possible by video...
Leading voices in Market Research collaborate in Perspectives launch

Leading voices in Market Research collaborate in Perspectives launch

Ben O'Hanlon - 4/10/2017

The leading voices in Market Research have come together as founding contributors of Perspectives - a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video. Voxpopme is facilitating this forum for discussion using their video insight platform to collect and share experiences and perspectives from research experts across the world with impactful, visual stories. The Perspectives vlog sets a single key question per episode. All contributors are asked to individually...
Voxpopme launches new ‘Moments’ app for agile video diary studies

Voxpopme launches new ‘Moments’ app for agile video diary studies

Tom Higgins - 28/09/2017

Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks. Researchers invite respondents to the app by providing a unique study code. This grants access to questions, further instructions, media links and...
What does it take to reach critical mass in market research?

What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017

Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of...
Voxpopme advances video research automation with sentiment analytics

Voxpopme advances video research automation with sentiment analytics

Tom Higgins - 1/08/2017

Immediate Release: 1st August 2017 Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis. Voxpopme today announced the release of new sentiment analytics for video, designed to bring brands closer to customers' feelings towards products, services, adverts and more. The new sentiment analytics is powered by IBM Watson, which uses machine learning and natural language processing to identify the underlying sentiment within each individual sentence. This is...
Voxpopme announces video partnership with Kantar

Voxpopme announces video partnership with Kantar

Tom Higgins - 20/07/2017

Immediate Release: 20 July 2017 Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. Kantar will use these new capabilities in researching marketing challenges such as...