It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.
How to save time and double the impact of your qualitative research

How to save time and double the impact of your qualitative research

Tom Higgins - 15/06/2018

Market researchers are under more pressure than ever. Pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research - and unfortunately, more traditional methods just aren’t up to the challenge. Sound familiar? Don’t fret - that’s where video market...
How do I get qual into my quant?

How do I get qual into my quant?

Tom Higgins - 15/06/2018

Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” A sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services. All too often we can have tons of data on consumer behaviour that’s not quite having the impact we’d like. Ever found it a challenge to bring the...
Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer

Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer

Tom Higgins - 30/05/2018

Birmingham, UK [30 May 2018] -- Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer. The promotion follows on from 12 months of impressive growth for the company and complements the increasingly rapid adoption of agile video research by brands and agencies that wish to see the real people behind their data sets. Williams, assuming the role as Voxpopme’s CRO, has...
How to do qualitative video market research without the fuss

How to do qualitative video market research without the fuss

Tom Higgins - 18/05/2018

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating via video - which means that the use of video will continue to grow in popularity. Why is it so...
WTF do I do with all this video data?!

WTF do I do with all this video data?!

Tom Higgins - 18/05/2018

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging - and today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and got to know the people behind it you’ll have tons of complex thoughts, thousands of emotive messages and more real human stories than you can...
Voxpopme Announces Four New Partnerships

Voxpopme Announces Four New Partnerships

Tom Higgins - 16/05/2018

Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback Birmingham, UK [16 May 2018] -- This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand. These integrations indicate the growing demand for better storytelling and humanizing research data. Delvinia is the first to offer Voxpopme video...
Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life

Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life

Tom Higgins - 24/04/2018

Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to life. Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major brands.Over the past three years the influence of Facebook, Instagram and SnapChat has resulted in an explosion in video, with...
Tech-Insights Companies ZappiStore and Voxpopme Announce Partnership

Tech-Insights Companies ZappiStore and Voxpopme Announce Partnership

Tom Higgins - 12/02/2018

London, UK - ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access to Voxpopme analytics for a deeper, personable way to obtain insights. Voxpopme’s market-leading video analytics help brands see the people...
Video analytics firm focuses on global growth with funding boost

Video analytics firm focuses on global growth with funding boost

Tom Higgins - 28/11/2017

Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video insight technology, ensuring it remains at the leading edge of video research innovation. Voxpopme currently employs 30 people,...
GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

GutCheck Partners With Voxpopme to Get Closer to What Consumers Think, Feel, and Do

Tom Higgins - 16/11/2017

First published by GutCheck - 16th November 2017 Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days. For those...