It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.
Voxpopme is heading to IIeX Amsterdam 2016

Voxpopme is heading to IIeX Amsterdam 2016

Tom Higgins - 2/03/2016

Voxpopme is heading out to Amsterdam this week for Insight Innovation Exchange Europe '16 (IIeX). It’s set to be a great show, exploring all that is new in the realm of insights to challenge and inspire the researchers in attendance. There's an exciting speaker line-up with Vijay Raj (Vice President, Unilever - Singapore), Michael Lazenby (Associate Director, EMEA Insight, MediaCom), Hector Garcia (Sr. Manager of Market Research, Etihad Airways UAE) and many more set to...
The Focus Group Turns 60 - Time For An Upgrade?

The Focus Group Turns 60 - Time For An Upgrade?

Dean Macko - 29/02/2016

Originally published on the GreenBook blog, click here to see the original article. The focus group turns 60 this year. Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively. The focus group actually could even be a lot older than this, but it was in 1956 that sociologist, Robert Merton, wrote a book titled, The Focused Interview. The groups back then had three major components: 1....
Twitter launches NPS and Voice of Customer tool for customer feedback

Twitter launches NPS and Voice of Customer tool for customer feedback

Dave Carruthers - 26/02/2016

With the return of founder and former CEO Jack Dorsey, a falling share price and plateauing user numbers, Twitter is looking at innovative ways to further grow its user base, increase user engagement and provide additional value to paying advertisers in non-traditional ways.Last week the popular microblogging social network announced its entry into the world of customer feedback. Whilst, at first, this may seem like a strange move, I believe it actually makes sense for...
Why Video Feedback is Making the Voice of the Customer Louder Than Ever

Why Video Feedback is Making the Voice of the Customer Louder Than Ever

Adam Karmi - 24/02/2016

The voice of the customer has never been so impactful and significant. In today’s business world, competition is fiercer than ever, and the focus on growing products and services is shifting from a product-oriented approach to market-oriented one. In layman’s terms, the seismic shift we’ve seen has put the customer voice at the centre of product & service development.
The Evolution of ‘Ethnography’

The Evolution of ‘Ethnography’

Hannah Mocklow - 17/02/2016

From the Greek language came the term ‘ethnography’; the systematic study of people and cultures. Little did we know it would have such a huge impact on market research, offering an in-depth view of individual everyday lives and practices. Ethnography is a type of qualitative research - in essence, exploratory insight looking at the principle opinions, behaviours and motivations of individuals. The output it generates peers into the lives of consumers, highlighting behavioral patterns, problematic...
Your Guide to Market Research Events '16

Your Guide to Market Research Events '16

Adam Karmi - 2/02/2016

We know that keeping track of the many conferences taking place in the busy world of market research can be a time-consuming task. Our video research solution is all about making the lives of researchers easier, so we decided to look at other ways we can help too. So here it is - your 2016 guide to global market research conferences. Just scroll down to get a snapshot of must-see events that should be on...
Market Research - 5 Profound Quotes To Inspire You...

Market Research - 5 Profound Quotes To Inspire You...

Adam Karmi - 2/02/2016

Inspiration and motivation are two key characteristics that researchers must possess in order to successfully complete projects and deliver impactful insight. So what better way to get inspired to deliver market research that matters than 5 short, yet profound, quotes from some of the world’s most influential people? Here's a list of our favorite famous quotes, plus one of our own for good measure: <p></p>_
The Open End Text Response Isn’t Dead, It Just Needs Reimagining.

The Open End Text Response Isn’t Dead, It Just Needs Reimagining.

Dave Carruthers - 21/01/2016

When market research moved predominantly online and away from phone or paper surveys, one of the first question type casualties was the open end text response. Without the prompting and encouragement provided by a researcher, open end text boxes simply became a hurdle to impatient survey-completing respondents. Three or four word responses became typical, and what had been a source of valuable insight began to become a token gesture.
InMoment, Voxpopme Ink Exclusive Video Voice of Customer Partnership

InMoment, Voxpopme Ink Exclusive Video Voice of Customer Partnership

voxpopme - 18/11/2015

One of a kind integration brings the power of video together with industry-leading text analytics for deeper business insights Fully integrated video feedback, analysis and reporting capabilities will debut at InMoment’s annual best practices conference in February 2016 Unique solution will provide brands with a powerful tool to better understand customer emotions, impact employees, drive change Salt Lake City, U.S.A., Birmingham, U.K. (19 November 2015) – Today, InMoment, a global customer experience optimisation provider, and video feedback...