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Voxpopme raises $1.5 million to become standard video solution for research industry

Voxpopme raises $1.5 million to become standard video solution for research industry

voxpopme - 1/08/2016

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round.  The investment will support the company’s next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors have contributed to this funding round, led by Co Founder of Research Now Andrew Cooper and former Research Now Chairman...
Who is the King of the Coffee Shops?

Who is the King of the Coffee Shops?

Tom Higgins - 25/07/2016

Coffee drinking in Britain is more prevalent than it ever has been, and the growth does not look set to slow with Briton’s spending £7.9bn* in coffee shops during 2015. As a result, we are witnessing an ongoing battle to win the hearts of the UK’s coffee drinkers. So, which coffee shop will reign supreme in this booming sector?
Need to Know FAQs

Need to Know FAQs

Adam Karmi - 14/06/2016

Voxpopme makes it quick and simple to setup video questions in any survey, analyse the results and share impactful research. But we get it - you still have some questions you need to ask before you get started. So, here is a short list of FAQs to help you to add video insight to your next project:
Voxpopme is Heading to IIeX 2016 North America

Voxpopme is Heading to IIeX 2016 North America

Adam Karmi - 3/06/2016

Voxpopme is heading to IIeX North America 2016 on June 13-15 in Atlanta. The show is a huge event in the research calendar and provides an opportunity to learn about the most exciting innovations disrupting the world of insights. So, make sure you don't miss out.  Our very own CEO, Dave Carruthers will be involved in many activities throughout the event. You can catch him hosting a workshop on 'Empowering People with Video Insight', moderating for the panel...
Voxpopme Wins Accenture Consumer Innovation Award

Voxpopme Wins Accenture Consumer Innovation Award

Tom Higgins - 14/04/2016

Video research technology company Voxpopme has been recognised as leading the way in millennial engagement, winning the category ‘Get ME What I Want, When and Where I Want It’ at the Millennial 20/20 summit in London today.   The prestigious awards recognise and reward companies that enhance customer experience and personalisation, increase sales revenue, improve product sourcing and delivery, and enable a more digital workforce. Voxpopme stood out amongst the crowd and was invited to...
Neuromarketing - An Easy Guide to Separating the Neuroscience from Pseudoscience

Neuromarketing - An Easy Guide to Separating the Neuroscience from Pseudoscience

Adam Karmi - 29/03/2016

featured_post_image: '' author: Adam Karmi What Is Neuromarketing ? Neuromarketing is the specific application of neuroscience (the study of the brain). Neuroscientists monitor, analyse, and explain consumers' brain activity reacting to different marketing stimuli using a variety of tools. Marketers then use the data collected to dictate or enhance their marketing strategies. Why Use Neuromarketing ? While asking questions through traditional surveys can reveal what consumers are saying (and something of what they are thinking)...
Why Emotion Drives Action in Market Research...

Why Emotion Drives Action in Market Research...

Dave Carruthers - 14/03/2016

At Voxpopme we are passionate about video and the benefits that can be reaped through its application within market research and customer feedback. We have dedicated the last 3 years to optimising and automating the insight that can be gained through video as a medium.
Why automated transcription just doesn't cut it for video research

Why automated transcription just doesn't cut it for video research

Dave Carruthers - 2/03/2016

Over the past decade the advances in Artificial Intelligence and machine learning have been nothing short of remarkable. From self-driving cars from Google and Tesla to the AI powerhouse that is IBM’s Watson, it genuinely is an exciting time to be alive - especially if you’re a bit of geek like me. I personally can’t wait to see how this technology evolves over the next 5 to 10 years.