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The Innovation Process, by Robert Baldock

The Innovation Process, by Robert Baldock

Guest Blogger - 12/10/2016

This guest post was written by Robert Baldock, MD at Clustre - first published on the Clustre blog on 11th October '16 I need an innovation process like I need a… I was at an event the other day when two things really spoilt my day… The first twinge of aggravation came in the big plenary session. Our host announced that we were about to be shown some videos of front-line staff describing their work...
Customer experiences - Our accidental viral video campaign

Customer experiences - Our accidental viral video campaign

Tom Higgins - 11/10/2016

During a business trip in May this year, Voxpopme’s CEO Dave Carruthers went through the kind of customer experience we all dread. Fortunately for us though, it also resulted in one of our most impactful ‘marketing’ activities this year. Operator American Airlines committed all the sins of poor air travel service during the journey, including delayed flights, temporarily lost baggage, poor customer service and an inflexible system for managing these mishaps.
Why Consumers Love Video Research Technology

Why Consumers Love Video Research Technology

Adam Karmi - 27/09/2016

“I love leaving open-ended text responses.” - said no customer, ever.You see, the problem with leaving this type of feedback is that it lacks so many elements of what customers seek. They need to feel and believe their feedback will make a difference - otherwise, why bother at all? Think back to the last time you left an open-ended text response. How much of what you thought, did you actually write down? Did you feel...
Voxpopme at IGD Shopper Insight Innovation 2016

Voxpopme at IGD Shopper Insight Innovation 2016

Tom Higgins - 19/09/2016

Voxpopme is delighted to be delivering a keynote at Shopper Insight Innovation 2016 on Tuesday 20th September. IGD’s flagship shopper insight event is looking to put customer understanding at the heart of UK grocery strategies.
Non-Purchaser Feedback - the holy grail for retail CX?

Non-Purchaser Feedback - the holy grail for retail CX?

Dave Carruthers - 26/08/2016

Written by: Dave Carruthers, CEO and Co-Founder. Voxpopme works extensively in the Voice of Customer space, and I'm always struck by how many of our retail clients only capture feedback from customers who actually make a purchase. This opens up a big gap in their data. Typically, Voice of Customer data is collected through surveys that paying customers are prompted to take either through paper receipts or post-purchase email invitations. For many companies, this is a...
What’s The Solution to MRX’s Open-end Challenges?

What’s The Solution to MRX’s Open-end Challenges?

Adam Karmi - 25/08/2016

Market researchers today are well seasoned in the ever-present debate of open vs. closed-end questions. We all know that information gathered from years of studies and practice have revealed definitive advantages and disadvantages for both question types. However, during the last 15 years of online, self-completed data collection, some of these given pros and cons have shifted thanks to the development and emergence of new enabling technologies. For instance, let’s take the key challenges of...
How to Boost Your VoC Programme

How to Boost Your VoC Programme

Adam Karmi - 24/08/2016

One of the challenges VoC and CX researchers face is delivering customer stories that result in business change. This could be down to several factors, such as the status quo of traditional surveys or the changing dynamics of modern customer communications.To use customer insight to drive strategic action, researchers need to tell a compelling customer story. To do so, they can use an array of methods which best fit their research goals. Boost your VoC programme...
Secrets of a Highly Engaged Market Research Community

Secrets of a Highly Engaged Market Research Community

Adam Karmi - 18/08/2016

Let's face it, creating, growing and maintaining an engaged market research community is a resource intensive task. It requires a lot of planning, persistence and patience. Here at Voxpopme, we view our community as important stakeholders - one of the pillars we pride ourself on and build our success upon. We're not the only ones either. Other companies such as Verve, Join the Dots and Vision Critical are charting the path for this community-centric approach. They...
The 3 Pillars of Content Marketing + Bonus (6 Best Market Research Blogs)

The 3 Pillars of Content Marketing + Bonus (6 Best Market Research Blogs)

Adam Karmi - 3/08/2016

featured_post_image: '' author: Adam Karmi If you are a marketer, then you will understand the value of content marketing. A recent study by HubSpot and Smart Insights found that 97% of European marketers genuinely believe in the power of content marketing. Content strategies are used to attract, convert, nurture and support customers.However, it's hard to argue against the fact that content marketing is seriously time-consuming. And sadly, for some, it can become a mundane task...