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What does it take to reach critical mass in market research?

What does it take to reach critical mass in market research?

Ben O'Hanlon - 27/09/2017

Sometimes it feels like the rate of innovation and change in the market research space is random and chaotic. It seems like only a minute ago that we were listening to the sound of modem dial-up as we shifted our research online, now everyone has 4G devices with HD cameras - making them more accessible than ever before. Information used to be scarce, and now it’s easily shared; in fact, there is a deluge of...
Voxpopme announces video partnership with Kantar

Voxpopme announces video partnership with Kantar

Tom Higgins - 20/07/2017

Immediate Release: 20 July 2017 Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. Kantar will use these new capabilities in researching marketing challenges such as...
The Tyranny of the Shoulds for Market Researchers

The Tyranny of the Shoulds for Market Researchers

Ben O'Hanlon - 18/07/2017

A quick-start guide to navigating research-focused digital content and getting the most value from minimal effort. Shoulds are statements you hear when people tell you what you should be reading, or should be listening to, or should be doing. People love to tell you what you should, ought, must or have to do with your time (and some of us love to write blog posts about it). The tyranny of the shoulds is the feeling...
Unlocking the power of agile video research to illuminate insights

Unlocking the power of agile video research to illuminate insights

Tom Higgins - 19/06/2017

Last week, Voxpopme had the pleasure of attending and sponsoring IIeX North America. Our involvement enabled us to meet hundreds of like-minded researchers looking to push the boundaries of insight by exploring and testing new methodologies. While at the show, we were fortunate enough to have the opportunity to present as part of the Merck track. Given that we’ve built a video insight platform, we figured we better talk about our field of expertise in...
Video research - The scoop on the snap election...

Video research - The scoop on the snap election...

Niamh Jones - 1/06/2017

On 18th April, the UK’s Prime Minister, Theresa May called for an early General Election scheduled for 8th June 2017. The unexpected 'snap' election sent waves of disruption through Westminster, the media and the general public. To gauge the full impact of Mrs May's decision, we asked Voxpopme's on demand video research community to share their opinion on the biggest political news this year. As expected, there were passionate and widely differing opinions about the...
Seeing things through the eyes of consumers

Seeing things through the eyes of consumers

Tim Phillips for Raconteur & The Times - 24/05/2017

Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers.
The day you added video to your surveys...

The day you added video to your surveys...

Tom Higgins - 19/05/2017

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research? Heading out into the social streams of millions seems like a daunting way to find relevant insights about your brand - let alone a precise aspect of your latest advertisement, product launch, customer service or positioning. Never fear, you can take control of video...
Top 10 Market Research Blogs 2017

Top 10 Market Research Blogs 2017

Kennedy Clayton - 10/05/2017

We’re just over a quarter of the way into 2017, and big things are happening in the market research (MR) industry! With an abundance of exciting technological advancements and new insights being discovered daily, staying up-to-date is becoming more important than ever.
Not sure what to ask? Check out Voxpopme's tried and tested open-ended questions for video research.

Not sure what to ask? Check out Voxpopme's tried and tested open-ended questions for video research.

Tom Higgins - 2/05/2017

As researchers, we have all written hundreds of probing questions to get closer to our customers, but sometimes we all get writer's block or need a hint of inspiration. At Voxpopme, we’ve tried and tested thousands of open video questions while collecting over a million consumer recorded video responses. So, we wanted to share our knowledge by offering some starter questions that have proven to deliver valuable, visual insights. We've put together a collection of...