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UK Net Promoter Score Brand Tracker

UK Net Promoter Score Brand Tracker

Tom Higgins - 14/11/2015

Net Promoter Scores are a quick and easy way of discovering how your brand is perceived by consumers; by subtracting the detractors from the promoters, you can instantly see whether your brand is perceived favourably by consumers and where in fits in relation to others. However, where Net Promoter Score analysis succeeds, it also fails, in the simplicity of the analysis. All the Net Promoter Score analysis provides you with is a number, there is no ‘why’ behind the score....
Voxpopme raises $1.5 million to become standard video solution for research industry

Voxpopme raises $1.5 million to become standard video solution for research industry

Niamh Jones - 8/10/2015

Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round. The investment will support the company's next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors have contributed to this funding round, led by Co Founder of Research Now Andrew Cooper and former Research Now Chairman...
VoxPopMe Launches “Theme Explorer”; Revolutionises Video Response Technology for Market Research

VoxPopMe Launches “Theme Explorer”; Revolutionises Video Response Technology for Market Research

Tom Higgins - 16/06/2015

New tool allows researchers to organise and analyse video response content quickly and effectively 16 June 2015 - Atlanta, GA – VoxPopMe, the leading platform for capturing short video responses for market research, today announced the launch of its new Theme Explorer tool. Theme Explorer uses advanced thematic analysis to organise video content such as transcriptions and time codings into themes. Ultimately, this reduces the work required by the end user by automating the identification...