It just got easier to see the stories behind your scores with VideoCX, Voxpopme's brand new video-first CX solution. Learn more.
Our take on the latest GRIT Report and what it means for video market research

Our take on the latest GRIT Report and what it means for video market research

Tom Higgins - 8/11/2018

The GreenBook Research Industry Trends (GRIT) Report is one of the leading publications in market research thanks to its renowned survey of the industry, for the industry. It’s an incredibly useful resource that allows researchers to understand where the industry is now, where it’s going in the future and what businesses need to do to adapt, evolve and stay ahead of the competition.
Your ultimate video market research project checklist

Your ultimate video market research project checklist

- 7/11/2018

Video market research technology helps brands see the people behind the data and drive customer-centric decisions with engaging insight. Thanks to the automation of video feedback, in just a few clicks, you can now get closer to your customers than ever before by capturing, analysing and sharing compelling, self-recorded customer stories.
How to use the power of video to fight survey fatigue

How to use the power of video to fight survey fatigue

Tom Higgins - 17/10/2018

Life today is hectic. No one has enough time - and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us - and big data is always there threatening us with more information to digest than ever before too. It’s official: we live in a DRIP world that’s data rich and insight poor - and...
The importance of storytelling in market research

The importance of storytelling in market research

Tom Higgins - 12/10/2018

We live in a world that’s data rich and insight poor. We currently receive five times as much information as we did in 1986, and that number is only expected to climb as we become more bogged down with data. Why? Author Anthony ‘Tas’ Tasgal believes it’s because we live in an arithmocracy, a system where we worship numbers as gods and strongly believe in the safety of numbers and digits above all else. We’re afraid to...
Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert

Tom Higgins - 2/10/2018

Customer Experience Expert Jon Carbone Joins Company SALT LAKE CITY, Oct. 2, 2018 /PRNewswire/ -- Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company's video-first customer experience solution. In the role, Carbone will report directly to the company's CEO. Voxpopme's VideoCX solution helps global organizations see, hear and feel customer and employee emotions. This is achieved...
Voxpopme Appoints New Vice President of Customer Success

Voxpopme Appoints New Vice President of Customer Success

Tom Higgins - 25/09/2018

Video technology company fortifies long-term growth plans with new hire.Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company's customer success and will report directly to Chief Revenue Officer, Tom Williams. As the SVP of Customer Success, Johnstone is responsible for activities including product adoption and engagement, customer satisfaction, and...
Two simple ways to go beyond scores and maximise the impact of your CX

Two simple ways to go beyond scores and maximise the impact of your CX

Tom Higgins - 19/09/2018

If you’re a customer experience (CX) practitioner, you’re well aware that CX is a super broad, catch-all term for a variety of solutions and interactions that shape the perceptions our customers have of our brands. Stellar CX performance is dependent on the combined delivery of exceptional products, services and interactions. Failing that, as a minimum, we should be responding swiftly and appropriately to negative experiences and turning them on their heads. As a result, a large...
3 ways video can humanise your research

3 ways video can humanise your research

Tom Higgins - 24/08/2018

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments every single day.  Sadly, this leaves researchers competing against a ton of other data sets that can all make valid...
Differentiate or die - how video open-ends will revolutionise your surveys

Differentiate or die - how video open-ends will revolutionise your surveys

Tom Higgins - 24/07/2018

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human nature; we do it every day in conversation and increasingly share it everyday on social media. And when it comes to market research, the how and why questions give us the...
How does sentiment analysis help my video research?

How does sentiment analysis help my video research?

Tom Higgins - 23/07/2018

How does automated sentiment analysis help my video research?Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to record and even more complicated to analyse. But with today’s end-to-end video...