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Super Bowl Ad Power Rankings 2020

At the Super Bowl, the winners and losers aren’t always out on the field So for Super Bowl LIV, Voxpopme set out to find out which brands won and lost in the battle of the commercials. We asked #150 North American consumers what the most memorable Super Bowl Ad of 2020 as they watched the […]

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International Women’s Day 2019: Let’s Celebrate

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams – enabling us to deliver a world-class service. Today we recognise the women who […]

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Perspectives Episode 17 – What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations?

What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations? Welcome to Episode 17 of Perspectives!   It’s International Women’s Day and we would love to celebrate with you! In this month‘s episode, we collaborated with Women In Research (WIRe) […]

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Five video market research fails (and how to avoid them!)

Using video market research is a fantastic way for companies to get to the bottom of what their customers are really thinking. Video is the single most powerful way to deliver human feedback and see how customers feel about your brand, products, and services – and thanks to today’s technology, video feedback can be captured […]

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How to get VoC the attention it deserves in the boardroom

It’s official: we’re living in the “information age” – and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data […]

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Revolutionize with Video

Five ways video insight will revolutionize your market research in 2019

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise […]

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Global Video Research

Global video market research studies: A beginner’s guide

Video has always been a powerful tool that gives consumers a unique and fun way to share their opinions with the brands that matter to them. But that’s not all: using global video market research also gives brands access to human feedback that’s deep in meaning and emotionally engaging so they can make informed, customer-centric decisions. […]

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Young people and video: a match made in market research heaven

Young people are the brand influencers of today and tomorrow. As the leading actors of the digital era, Millennials make up 31.5% of the world’s 7.7 billion population, while Generation Z will account for 32% of the global population by 2019. As the spending power and influence of these young people continues to rise exponentially, so too does their […]

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Perspectives Episode 14 – Market Research innovations that haven’t made it…yet!

Market research innovations that haven’t made it yet!… ? Welcome to Episode 14 of Perspectives! Which market research technology or method did you think would have a huge impact on the market research industry….but hasn’t? After an exciting array of conferences in recent months, and many more to come in autumn (fall), the market research […]

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Perspectives Episode 13 – The biggest untapped opportunities for market research.

The biggest untapped opportunities for market research. Welcome to Episode 13 of Perspectives! Excerpts from the vlog I think that one of the key areas we’re going to face is being able to process and understand image recognition especially with video. As you look at the amount of content and media-rich files we’re receiving today, […]

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Perspectives Episode 10 with WIRe – What one crucial step can companies or managers take to support the advancement of women in the workplace?

What one crucial step can companies or managers take to support the advancement or women in the workplace? Welcome to Episode 10 of Perspectives! In the tenth episode of Perspectives, we’re celebrating and honouring International Women’s Day on March 8th. We ask Women in Research and the Women who have taken part in past episodes to […]

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Perspectives Episode 08 – Share two key tips or tricks for communicating insights that resonate with the C-Suite and drive real results.

Share two key tips or tricks for communicating insights that resonate with the C-Suite and drive real results? Welcome to Episode 08 of Perspectives! In the eighth episode of Perspectives, we ask for tips and tricks for communicating insights that resonate with the C-Suite and drive real actions and results. Written Commentary Annie Pettit – Market […]

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Perspectives Episode 07 – How will automation impact the industry, and you personally, over the next twelve months?

How will automation impact the industry, and you personally, over the next 12 months? Welcome to Episode 07 of Perspectives! In the seventh episode of Perspectives, we talk about how automation will impact the market research industry and its members. Written Commentary Annie Pettit – Market Research Methodologist, AnniePettit@gmail.com, read more on her blog. I’m not […]

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Perspectives Episode 06 – How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife?

How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife? Welcome to Episode 06 of Perspectives! For the sixth episode of Perspectives, we talk about how market research maintains trust and authority in an era of fake news and misinformation. Written Commentary Annie Pettit […]

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Perspectives Episode 05 – How can you best educate, develop and improve yourself in market research?

How can you best educate, develop and improve yoursel in market research? Welcome to Episode 05 of Perspectives! For the fifth episode of Perspectives, we asked our panel of seasoned market researchers to share their actionable advice on how to best educate, develop and improve yourself within the insights industry. Written Commentary Annie Pettit – Market […]

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Voxpopme

Perspectives Episode 04 – What is an insight?

What is an insight? Welcome to Episode 04 of Perspectives! We saw @InSites talking about what an insight was, and we thought we’d riff on the subject and ask our contributors the same question. In the fourth Perspectives episode, we bring together people in the insights industry to ask ‘What is an insight?’. We also saw Research Live […]

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Perspectives Episode 01 – How did you get started in Market Research?

How did you get started in Market Research? Welcome to Episode 01 of Perspectives! This episodes contributors [skipto time=0:07][/skipto] [skipto time=1:17][/skipto][skipto time=1:54][/skipto] [skipto time=3:09][/skipto] [skipto time=4:02][/skipto] [skipto time=5:35][/skipto] [skipto time=6:07][/skipto] [skipto time=6:53][/skipto] [skipto time=7:43][/skipto] [skipto time=8:32][/skipto] [skipto time=9:18][/skipto] [skipto time=10:29][/skipto] [skipto time=11:04][/skipto] [skipto time=11:39][/skipto] [skipto time=12:15][/skipto]   In this inaugural episode, sixteen hand-picked top-tier thinkers […]

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Our take on the GRIT Report and what it means for video

The GreenBook Research Industry Trends (GRIT Report) is one of the leading publications in market research thanks to its renowned survey of the industry, for the industry. It’s an incredibly useful resource that allows researchers to understand where the industry is now, where it’s going in the future and what businesses need to do to adapt, evolve […]

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The ultimate video market research project checklist

Video market research technology helps brands see the people behind the data and drive customer-centric decisions with engaging insight. Thanks to the automation of video feedback, in just a few clicks, you can now get closer to your customers than ever before by capturing, analyzing and sharing compelling, self-recorded customer stories. Solutions like Voxpopme have […]

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Survey fatigue is real, here’s how to beat it video

Life today is hectic. No one has enough time – and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us – and big data is always there threatening us with more information […]

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Storytelling in market research: the secret to impactful insight

We live in a world that’s data rich and insight poor. We currently receive five times as much information as we did in 1986, and that number is only expected to climb as we become more bogged down with data. Why? Author Anthony ‘Tas’ Tasgal believes it’s because we live in an arithmocracy, a system where […]

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Two simple ways to go beyond CX scores

If you’re a customer experience (CX) practitioner, you’re well aware that CX is a super broad, catch-all term for a variety of solutions and interactions that shape the perceptions our customers have of our brands and CX scores are the typical measure of performance. And stellar CX performance is dependent on the combined delivery of […]

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3 ways video can humanize market research

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments […]

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Differentiate or die – how video open-ends will revolutionise your surveys

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes are human nature; we do it every day in conversation and increasingly share […]

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How does sentiment analysis help my video research?

Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products, and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to […]

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Merging qualitative and quantitative research with ease

Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” It’s a sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services. And perhaps explains why many people in […]

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How to save time & double the impact of your qualitative research

Market researchers are under more pressure than ever. The pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research […]

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WTF do I do with all this video data?!

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging. And today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and gotten to know the people behind […]

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How to do qualitative video market research without the fuss

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating […]

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Do These 5 Things and Become a Voxpopme Power User

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market-leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video […]

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The day you added video to your surveys…

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research? Heading out into the social streams of millions seems like a daunting way to find relevant insights about your brand – let alone a […]

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For The Love Of Video

Video, after video, after video. We are now consuming more video content than any other medium on the internet. We’re enjoying video so much that Cisco has predicted by 2019, online video will be responsible for 80% of global Internet traffic. And this prediction is backed up by claims made by social media giant, Facebook, […]

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What Are Video Open-ends?

Open-ended questions are everywhere. Think about it. We’re expressing ourselves on social media through Facebook’s “what’s on your mind?” status, Twitter’s “What’s happening?” and even in everyday conversations with colleagues and friends. Imagine a world where all questions and discussions were closed-ended. Meh… What would we learn? Or more importantly, what would we miss? Expressing […]

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What Makes a Great Video Response?

If you’re involved in research, then you most likely know the answer to this. Of course, there will be variations to some of the answers, and that’s great, but why? Because these variations are essentially opinions! And opinions, no matter how divided, are an essential component of the market research industry. As researchers, we all […]

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Non-Purchaser Feedback – the holy grail for retail CX?

Voxpopme works extensively in the Voice of Customer space, and I’m always struck by how many of our retail clients only capture feedback from customers who actually make a purchase. This opens up a big gap in their data. Typically, Voice of Customer data is collected through surveys that paying customers are prompted to take either through […]

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