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Consumer survey: Would you purchase the new Ray-Ban Stories smart glasses?

Ray-Ban Stories are new smart glasses that just launched in partnership with Facebook and can now be purchased. You can take photos, record videos and can make phone calls, Facebook announced. You can basically wear Facebook on your face, is as The Conversation describes them. They definitely look better and less intrusive than Google Glass […]

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Building teams that work to understand your customers better

Building teams that work well together and make customer-centricity a priority benefits the customers. But how do you build those teams, and how do you make sure you have the right players? Building an insights team that offers a glimpse into what customers currently feel and what they might like in the future, is often […]

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How to spot and use new trends with consumer insights

Brands must grow and evolve or risk getting left behind. But how do you maintain your brands while taking advantage of new trends? And some new trends aren’t really long-term changes in consumer behavior while others are. So which new trends are worth following and which ones aren’t can be a challenging question for brands. […]

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Technology needs assessment: How to pick the right tech for your market research

Technology, in general, has made connection easier between brands and customers. As new platforms emerge and grow, the ways you can connect with your customers have exploded. To make the best use of technology for your company, it’s important to run through the appropriate technology assessment. “Gone are the days when there was just one […]

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How to conduct remote research with the right technology

We can’t always be in the same room with consumers but still need their feedback and the ability to ask follow-up questions. That’s where remote research comes in.  What’s remote research? It’s basically any research that is done with the respondent being in a different location from the interviewer.  Interviewing customers – especially at scale […]

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The speed of online focus groups is how fast?

It’s just efficient on all fronts to conduct focus groups online. And it’s yet faster to do them in an asynchronous manner, meaning that: you ask questions on your time. consumers answer on their time. you’ll get the analysis – including sentiment, key topics and more right there in the Voxpopme video survey platform. I […]

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What market researchers need to know about Gen Z!

Gen Z is ready to buy from brands that align with their needs and values. Of course, that means market researchers need to understand this generation and what their needs and values are. Even when Millennials still sometimes hog the headlines. Understanding different generations at the right time for a business can be a challenge. […]

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How to overcome common accessibility issues in research

Accessibility issues in research can happen for a variety of reasons, but that doesn’t mean they have to. In this article, I’m going to tackle this topic in an attempt to raise awareness around accessibility in the insights and market research community. “We can’t continue to do things the way we’ve always done them,” said […]

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How to integrate multicultural research into your insights strategy

“The way we do research is inherently out of step with multicultural America,” – Kalil Vicioso, board member of Insights in Color. “There are things we can do in the short-term, but it’s not a short-term fix.” Market research certainly is much more meaningful and relevant when it gets the full picture from a representative […]

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Customer-led product development through design thinking

Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. In the context of design thinking, it also helps to think about the customer as a person with […]

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How to use augmented reality in your market research

Augmented reality has truly come a ways in recent years and AR can now be used in your market research! Before we get to the now of augmented reality in market market, let’s look at how I’ve used AR so far: To add a multimedia content to print content While shopping. Will this TV fit […]

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How to use video surveys for market research

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human. We do it every day in conversation and on social media. […]

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Video Surveys: What did consumers buy on Amazon Prime Day?

What do consumers buy on Amazon Prime Day? In short: A lot of things! Amazon Prime Day – which actually stretched over two days in 2021 – offers even more sales than usual on Amazon.com. Consumers can buy those deals in a given time period. The countdown clocks are ticking – literally, on screen. We […]

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Is brand activism right for your brand?

I’ve been involved in brand activism for years. When I worked for United Ways years ago companies joined volunteer days that we organized. Employees worked together to help local nonprofits. Those days still exist today and are a great way for companies to bond, be present in their communities and help others in need. Today, […]

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Customer health: How do you measure relationships with your customers?

Customer health is important. For the customers and for the business. When the relationship is going well, everyone wins. Hugs all around. Or fist or elbow bumps at least. But how do you really know? How do you measure customer health? Well, first of all, you’ll need to keep a finger on the pulse. (I will try […]

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What is an insight? Are you thinking of it correctly?

As Elisabeth Trawinski, an insights pro at Reckitt, said: “Data is fast. Insight is not as fast.” But what is an insight anyway? We asked a number of experts. “Ah yes, the never-ending question in our business,” said Annie Pettit, market research methodologist, about what actually is an insight. “I think people who are new […]

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How to get feedback from younger consumers

Younger consumers definitely have opinions about their brand experiences. They also share them! Look at some of the social media feeds out there! But younger consumers can also be picky on how they want to give feedback. Most consumers – young or old – don’t give feedback at all. They move on with their day. […]

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Are you keeping up with digital transformation of insights?

The digital transformation of feedback is at the heart of success for brands. Without feedback in general, businesses have no clue if they’re doing the right or wrong thing — until their customers leave. But for years, feedback was stagnant: suggestion boxes interviews focus groups other antiquated methods In recent years, feedback has undergone a […]

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Video market research studies: A beginner’s guide to reach more consumers – quicker

Video market research studies are a powerful tool that gives consumers an easy way to share opinions with brands likes yours. Using global video market research also gives brands access to customer feedback from basically anywhere. That hasn’t always been the case video market research studies have previously been geographically restrictive. In the past, researchers […]

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The ultimate video market research project checklist

Video market research technology helps you see the people behind the data. That’s important, because how can you offer great products to somebody if you don’t know much about them? Megan Kehr, an insights pro at PepsiCo, used the gift analogy to bring this point home. Getting closer to customers Thanks to the automation of […]

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How to help your consumers overcome survey fatigue

Survey fatigue is real. I see it all the time when I’m diving into surveys. The questions go on and on and on. Is this survey over yet? Nope! We are only at 3 percent complete, according to the little – literally – bar at the bottom.  It’s not making things easier that the design […]

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Mimi Swain of Ring

To run an omnichannel customer experience strategy you have to know where customers are

Preferences where customers want to interact, evaluate or buy your product certainly can be wide ranging. And ever changing. An omnichannel customer experience strategy can help to truly understand customer preferences. That of course is an ever-evolving strategy. Where customers want to interact with us changes and evolves. For example, I’ve been eating gummy bears […]

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How does sentiment analysis help in my video research?

With today’s end-to-end video research tools,  you don’t need to spend hours searching for answers or painstakingly noting down time-codes to understand sentiment. Instead, advanced, automated analytics such as theme coding and sentiment analysis empower researchers like you to automate the process. This allows you to quickly understand shared sentiments and consistent themes across hundreds […]

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Who are the customer influencers that matter to your brand?

I write a lot about talking to our customers directly on here. Of course, that’s important. I mean, if I only get their feedback second or third-hand, that game of telephone can turn a bath product into something that’s supposed to be eaten for dinner. I wouldn’t recommend that, but there is value in finding […]

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How Voxpopme power users get the most out of this qualitative research software

Voxpopme is a qualitative research software that helps you make insights easy. We do that through the use of video surveys. The technology is easy to use and Voxpopme power users follow these steps to get the most out of this qualitative research software. Read next: How to use video surveys for market research No. 1: […]

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How market research can help determine the future of communications

I wrote today’s article by blinking at my car dashboard and making the right gestures from time to time. No need to @ me, friends! I broke no laws and it’s just an example of how the future of communications may look. Sounds crazy today, but many new ideas do. Of course, it can be […]

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How to turn companies into disruptive brands

When it comes to disruptive brands we aren’t talking about brands that interrupt the class. We are talking about brands that make a difference in customer lives in a way that didn’t happen that way until then. What are disruptive brands? Disruptive brands are brands that come onto the scene or change the market so […]

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Responsiveness in customer service matters, so why are some brands struggling?

Poor responsiveness in customer service can feel like it’s the norm to some consumers. On the flipside, that can be a blessing for brands that have great responsiveness in their customer service. They stand out in a positive way. I remember the brands that make things easy for me. For example, I was driving one […]

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How a customer experience program can help your business

With everything else being equal, your customer experience program can give you a competitive advantage. And we’ve seen tremendous improvements in customer experience in recent years – which makes this an area that should be focused on. “As you are getting into customer experience programs, be fearless,” said Luke Williams, senior vice president of customer […]

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Why you need centralized data to help your brand be more customer-centric

Many organizations face the problem of having a ton of data that can’t be easily accessed, let alone getting usable insights out of it.   That’s why, as a starting point, it’s good to have centralized data. But how can companies get there, and what are some of the barriers that come up? Brenna Ivey, an […]

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Getting leadership support — and keeping it — for internal market research

To make internal market research projects a success, it’s important to have leadership support and set the right expectations. One of the internal expectations often is that market research happens fast! And, indeed, it can happen much faster than years ago. Send out video surveys to your customers. Get responses in moments. But the data, […]

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How to integrate consumer insights into marketing

Marketing teams continue to feel the pressure to perform. What’s working? Is something else working better? How many leads is this specific strategy driving? Are we gaining voice of share in our market? Teams, of course, continuously look to drive more results by improving on: strategy tactics cadences channel integrations funnel analysis understanding the customer […]

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Telling the truth about brand experiences … It’s National Honesty Day

“I want to be honest with you…” usually isn’t the best start to any conversation. “Telling the truth” is often followed by something negative. The negative can also be constructive and helps us understand our relationships. In the case of marketers and insights professionals, that relationship is with our customers. Telling the truth is what […]

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How does content optimization fit into the customer experience?

Customers are served content nonstop. Every day. Around the clock. It can affect how they feel about your brand and the brand experience.  A great content experience can connect our brands and customers. That’s especially important in the media. Content optimization can help us create those better experiences. Content optimization isn’t just about the quality […]

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What are some disadvantages to customer feedback?

Many of our articles focus on the importance of getting feedback and using it to improve customer experiences. But what are some of the disadvantages to customer feedback? Are there any? To find out and to discuss how we can improve getting customer feedback we chatted with James Dodkins In general, he’s opposed to customer […]

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How market research technology helps with customer-centricity

Technology and I have a bit of a love-hate relationship. Some tech promises to do one thing and then does another. When I pick the right technology, though, my workflows become more efficient and makes my life easier. That includes market research technology. When I use it in an integrated and effective manner, it makes […]

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video survey results

What business growth strategies are best for my business?

Between traditional and nontraditional business growth strategies, many roads can lead to business growth. Of course, understanding our customers can help us understand which strategies we should pick. Those could include traditional, nontraditional, customer-led business strategies and a mix. We discussed the topic with two experts on episodes of “Reel Talk: The Customer Insights Show.” […]

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Voxpopme updates platform to only share positive feedback

For immediate positive release Media Contact: Christoph Trappe christoph.trappe@voxopopme.com Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide. We listened to you and know that having to hear negative feedback is just too […]

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Valentine’s Day love letters from customers to their favorite brands

Happy Valentine’s Day to Kate Spade, Apple, Fitbit and dozens of other brands that received love letters from customers this year! Who doesn’t want to feel good after the year we’ve all had. So we asked 100 consumers in the United States to write and read a love letter to their favorite brands through our […]

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What Organizing a 2-Day Event in 8 Weeks Taught us About Cross-Team Collaboration

March, April, and May are typically the height of conference season. Normally, we attend conference after conference, each one rife with networking opportunities and a ton of socializing (and maybe a cocktail or two). But COVID-19 had other plans for us. On a Friday, we thought we were looking at some delays, and by the […]

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Interview with Cherie Leonard: Research In The World of COVID-19

At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding  during the COVID-19 pandemic.   With massive shifts consumer behavior, insight teams have suddenly found themselves with […]

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Interview with Michelle Gansle: Insights Transformation During Uncertain Times

We recently sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic.     The world is changing rapidly these days, and the environmental and economic shifts in the world are having a major impact on insights […]

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I Can See It In Your Face: Our Investment in Voxpopme and the Future of Market Research & Customer Experience

Today, Origin Ventures posted about their recent investment in Voxpopme.  We’re thrilled to have Origin as a partner supporting our growth, and are excited to see what the future holds.  Take a look at why Origin is excited about Voxpopme!  (Original post) We are pleased to announce Origin Ventures’ investment in Voxpopme, an enterprise software […]

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