In-Home Usage Testing, in a Nutshell
Get to know your customers in their own environment. Incorporating video into your in-home usage testing gets you closer to your target audience, offering you insight into consumer behavior, without the need for expensive and time-consuming in-person observation.
Let’s face it, there are tons of ways to ask your customers what they think about your products and packaging. From surveys and interviews to questionnaires and focus groups, there are many ways to gather consumer feedback. But the real challenge is getting authentic, in-the-moment feedback, in real-time. And that’s where incorporating video into your in-home usage testing comes in.
By conducting a video-based e-mmersion study, you can see and hear consumer behavior in their home, and get valuable feedback on how they engage with your products in a real-life setting. And because you can obtain deep insights from a high volume of respondents at a lower-cost than traditional in-person methods, you can enjoy qualitative feedback on a quantitative scale. This means you can conduct analysis quickly and easily, identifying key areas for innovation and improvement.