The Usurper: The NEW Cadbury’s Creme Egg
With Easter weekend within grasping distance, the world famous Cadbury’s Creme Egg has made its anticipated return to the shelves. Yet, the chocolate egg was met with tears instead of joy this year, as experts reveal the ingredients and size of the egg have been altered to mirror the American counterpart. Chocaholics from around the UK have united to protest, petition and plead for the return of the ORIGINAL egg.
Keen to wade in on the debate, we asked some of our most valued panel members to test the new eggs and tell us what all the fuss is about. Here is their verdict…
On this pressing matter, the panel was almost uniformly divided. In one camp stood the ‘Cadbury Connoisseurs’ – loyal lovers of the original egg, who were completely devastated by the sudden change in recipe. On the opposing side were the ‘Any-Choc-Rockers’, who claimed they were unable to distinguish between the original Cadbury’s Creme Egg and its usurper and therefore are lovers of them both. And then, emerging from the darkness came those few people, whom we have named the ‘Kraft Krew’, who actually (believe it or not) prefer the new egg!
Traditionally, the Cadbury’s Creme Egg shell was made from distinct and delicious Dairy Milk chocolate. However, this is no longer the case. Instead the new egg will be made from a standard cocoa mix, which a spokesman from Cadbury has stated is “similar but not the same” as Dairy Milk. This alteration did not resonate well with the Cadbury Connoisseurs. They were angered that the traditional Creme Egg flavour had been ‘abandoned’. They were adamant that they could taste the difference, claiming the new chocolate was had a different flavour and denser consistency. Speculations were rife about where the new chocolate recipe had originated from. Many people suspected it was a US recipe – a nod to the fact Cadbury was bought by Kraft in 2010 and has since been acquired by Mondelez.
“It doesn’t have that Cadbury’s Creme Egg taste anymore” (Oriel, 43, Epsom)
“I’ve heard it’s made with the American recipe.” (Mary, 66, Sheffield)
“It does taste different. It’s not Dairy Milk. It’s got a different flavour.” (Christine, 50, Crewe)
Aside from the obvious (and confirmed) change to the Cadbury’s Creme Egg recipe, many people noted a difference in the egg ‘yolk’. Our research suggested that the quantities of sugar and flavouring have also been altered, as some respondents argued that the creme had a slightly different consistency and the orange yolk tasted different.
“The fondant creme is a lot smoother and the orange bit isn’t as tasty. It seems to have lost the texture.” (Mark, 32, Edinburgh)
Moreover, the new Cadbury’s Creme Egg is physically smaller than the original. Having previously weighed 40g, it now only weighs 34g (the same as its US counterpart). This, along with the fact that Creme Eggs will now be sold in packs of five not six, prompted several respondents to argue that they felt ‘ripped off’ as they were getting notably less product for the same price.
“Size wise they’re a lot smaller than I remember.” (Raj, 42, Barnet)
“You only get five in a packet now instead of six, which seems a bit of a rip off.” (Tim, 39, Gosport)
Lingering somewhere between the die-hard Cadbury Connoisseurs and the Kraft Krew, the Any-Choc-Rockers were unable to understand the uproar surrounding the new Cadbury’s Creme Egg. According to them, there was very little difference between the original egg and the new egg. Consequently, they suggested that many people could only notice the ‘difference’ because of mass media buzz surrounding it.
“It tastes fine – no difference.” (James, 24, Inverness)
“From my perspective it tastes pretty similar to the original.” (John, 40, Belvedere)
“I was really expecting there to be a big fundamental difference, but I didn’t notice anything at all.” (Ross, 29, Leeds)
On the other side of the ring stand the controversial Kraft Krew. The unassuming champions of the new Egg. The respondents who fell into this category believe that the the new Creme Egg is a worthy successor. In their opinion, the Dairy Milk chocolate case made the egg overly sickly. Thus, the fact that the new chocolate is less sweet is a preferable change. As a result, these consumers are now able to eat two (or more) Cadbury’s Creme Eggs in a row!
“This fondant is less sickly than previous Creme Eggs, so it’s definitely an improvement.” (Amanda, 35, Doncaster)
“I’d actually gone off the original Cadbury’s Creme Egg because I found them too sickly. So as long as they’ve made them less sickly I don’t mind that they’ve changed the recipe.” (Erica, 48, Hornchurch)
Whilst it has been argued that the removal of Dairy Milk chocolate from the recipe signals a loss of the Cadbury brand identity, a number of the people we surveyed felt that it distinguished the Creme Egg from other Cadbury chocolate products. Currently the majority of Cadbury chocolate bars are made from the Dairy Milk recipe. Each bar is recognisable by what exactly is added to this recipe (e.g. nuts, biscuit, bubbles etc.). With its new recipe, the Creme Egg stands apart from this as a unique product.
“I’m glad they’ve changed the recipe. My problem with Cadbury is that all their chocolate bars taste the same. They’re all Dairy Milk chocolate. So at least now the Creme Egg tastes different.” (Andrew, 34, Edinburgh)
So, what is the best way to eat a Cadbury’s Creme Egg?
When it comes to eating a Cadbury’s Creme Egg, many people have a specific ritual that they carry out. But, which is the most popular ritual?
It seems that the majority of people fall into one of two camps on this matter. Half the respondents pop the egg into their mouth whole and allow the sweet creme to burst from the shell and straight onto their tongue:
“There’s only one way to eat a Creme Egg – all in one.” (Paul, 39, Hayes)
The other half adopt a ‘savour every mouthful’ approach and neatly bite the top out, slowly lick out the creme and then engorge the remains:
“Creme Eggs are so good you’ve got to make them last.”(Chloe, 21, Dunkinfield)
“It doesn’t take me long to eat it. I just take the top off and suck the middle out.” (Darren, 43, Camborne)
“To me, the filling is the best part of the egg.” (Winston, 49, Bournemouth)
Of course, we are not suggesting that there is no other way to eat a Cadbury’s Creme Egg, but certainly these are proven the most popular ways of doing so.
Ultimately, the panel was almost equally divided on the matter. Undoubtedly, Cadbury have lost a significant number of fans as a result of this notion. Yet, at the same time, they have acquired new supporters, who believe the egg to be more delicious now it has changed. Regardless, the Cadbury’s Creme egg has acquired a significant amount of media attention on the back of the new egg release and that cannot be bad for any business.