#ThisGirlCan is a national campaign developed by Sport England, showcasing and encouraging sport amongst women. Research conducted by Sport England revealed that there are 2 million fewer active women than men in the UK.
“It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their faces get.”
We wanted to hear both our female and male panel members thoughts on the latest TV advert from the This Girl Can campaign.
The advert was received very positively with the majority of the panel feeling that the advert was inspiring and motivational, while also presenting an important message about health and fitness.
“The campaign is very motivating, the fact that you see so many different activities…seeing them sweat kind of motivates you. It makes me want to go to the gym and workout so I think the advert is very effective.” (Apple, 20, Aylesbury)
“It will definitely encourage women to do more sport…it shows normal women not super witness women just taking part, which shows that any woman can do it.” (Hayley, 21, Liverpool)
Some of the panel suggest that there were a number of reasons for women exercising less then men. The first reason mentioned was that many women are busy working mothers and find it hard to fit in time to exercise. Other members of the panel suggest that women were often self-conscious and are too embarrassed to work out and sweat in front of people.
“I’m really keen to see an advert like this on tv. I love the fact it’s showing that women can be as competitive at sport as men. You don’t have to be girly wearing loads of make up. It shows real gusty determined women.” (Elizabeth, 32, Sherborne)
Many felt that exercising was something that was important to participate in to lead a healthy and happy life.
“The advert is trying to show that it’s important for women to exercise as much as men because it’s been a mainly male dominated area.” (Simon, 47, Brighton)
“Women shouldn’t be afraid to sweat as much as men, they shouldn’t be afraid to work out as hard as men do.” (Jenny, 29, Wirral)
We also wanted to see what the male members of the panel felt about this campaign which is aimed exclusively at women.
“Hopefully it will encourage women to take part in exercise and sport.” (John, 69, Dumfries)
“Women know they can go to the gym and do everything so I don’t really think you need to show an advert saying girls can do sport because it’s unnecessary and a little bit condescending.” (Jamie, 27, Solihull)
“I think men are more likely to exercise than women because there is a lot of culture around men playing football and going to the gym and it has been that way for a very long time.” (Philip, 26, Wallsend)