Brand Review: Walkers crisps
We asked our panel to tell us which was their favourite Walkers crisp flavour and how they felt towards the brand.
The most popular flavours seemed to be the old classics cheese & onion, ready salted and salt and vinegar.
“My favourite Walkers crisp is a simple one, salt & vinegar, best flavour there is from Walkers.” (Paul, 39, Hayes)
“The original cheese & onion, I just find that’s the most delicious in my opinion.” (Apple, 20, Aylesbury)
“My favourite flavour from Walkers is cheese & onion classic. I don’t like cheese & onion from any other brand, I only like it when it’s Walkers. They are delicious. I like Walkers as a brand, I think of them as a premium brand.” (Chloe, 31, Bromley)
The majority of the panel felt positively towards the Walkers brand because they offer quality products at an affordable price.
“I really like the Walkers brand because you know what you are getting, a good tasting crisp and they are reasonably priced.” (Simon, 47, Brighton)
“If you buy Walkers crisps you’re getting something that’s good quality and it’s going to taste good.” (Erica, 47, Hornchurch)
There were some panel members however that enjoyed the more unusual flavours from Walkers including Ketchup and Worchester sauce.
The panel also really enjoyed Walkers advertising campaigns with the appear of Gary Lineker.
“I really do like the Walkers crisp adverts, Gary Lineker is superb in doing them, he is extremely funny and it certainly raises the brand awareness for Walkers.” (John, 39, Dumfries)
As demonstrated Walkers proved to be a very popular brand which many of the panel felt they had grown up enjoying.