Monty the Penguin – The John Lewis Christmas Advert

John Lewis have released their Christmas advert for 2014 featuring the loveable penguin Monty. The advert has already created a stir with the #montythepenguin trending on Twitter and the penguin themed products selling out across the John Lewis’s website.

The Christmas advert was created by the ad agency Adam&EveDDB and they had a lot to live up to after the success of last years advert featuring the bear and the hare.  John Lewis said that the latest advert captures “the magic of make believe at Christmas through a child’s eyes.”

We asked our panel to give us their opinions on the advert and un- surprisingly no one had a bad word to say about it.  Many felt that the John Lewis adverts had now become a tradition, marking the beginning of the festive season.

“I really love it, I look forward to these now as much as seeing the Coca Cola advert, when it comes on you just know it’s Christmas.” (David, 33, Hove)

Many commented that they didn’t think  an advert could top John Lewis Christmas advert from last year but many thought that they had managed to do it.

“I absolutely love the new John Lewis Christmas advert, there’s a much more human aspect in it compared to the one last year. I really like the song and I don’t think a lot of people will know that it is a Beatles song…and man that penguin is so so cute.” (Rachel, 32, North Walsham)

“I look forward to the John Lewis advert every year, I’m never disappointed. I’m glad that this year they have gone back to real people.” (Chloe, 31, Bromley) 

“The John Lewis advert really is becoming a bit of a Christmas tradition now, they are so well made, they really do show imagination and tell a lovely story.” (Erica, 47, Hornchurch)

“It certainly lives up to expectations because last years was probably the best of all the retailers and I don’t think this one is going to be a disappointment.” (John, 68, Dumfries)

“Everybody loves a good Christmas love story and everyone loves children’s imaginations and everyone loves penguins.” (Esther, 19, London)

“Simply beautiful they have really excelled themselves this year.” (Nikki, 39, Stafford)

“As ever John Lewis have done a really magical Christmas advert, really sweet, really cute, really thoughtful.” (Alice, 27, Hove)

“What can I say John Lewis have managed to do it again, they have managed to reduce me to tears.” (Jennifer, 31, London)

“I loved the fact that it was romantic and sweet.” (Simon, 47, Brighton)

“I really like the John Lewis advert, every year they seem to get it right, you don’t think they can out do the last one but I think they have again.” (Emily, 27, Leeds)

“Once again I think they have absolutely nailed their Christmas advert.” (Susie, 27, Birmingham)