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No More Double Standards: #ViolenceisViolence

Mankind’s latest advert portrays extremely well the double standards when it comes to domestic violence. Two very similar scenes of violence; both of a man and woman in a relationship arguing in the street, the only thing different is who has the upper hand.

What’s interesting is the general reaction to who has the upper hand; in the case of the man having the upper hand, it’s that scene that we see all too often portrayed in the media that the woman is always the victim. Still a very important message, but not the whole story of domestic violence.

The twist in this advert shows the public reaction when they see a man being domestically abused by his partner. A shocking and all too real reaction from the public.

Take a look at the advert:

“It’s so true”. There was very little criticism of the advert, as the majority of the panel felt that advert was brilliant in portraying the message that domestic violence works both ways.

A number commented on their current perception of domestic violence, assuming it’s always the women that are the victims; leading a large proportion of the panel to be shocked by the statistic that 40% of the time it is the men that are the victims.

The panel liked the idea of the reverse situation, showing the inconsistency in our emotions taht lead to double standards. Many of the panel confirmed that ‘Violence is Violence’, no matter whether it’s a man, a woman or a child – it should all be perceived as violence.

Some of the panel found the reaction of the general public in the second part to the advert worrying. Linda, 56, said “to see the people laughing, I thought it was absolutely disgusting”. The advert made a number of our respondents take a step back and think about how they would have reacted to the situation, and would they have really acting any differently to those.

Overall the panel enjoyed the story of the advert that kept them interested and engaged through the whole 110 seconds. The only criticism given due to the use of strong language, that although it was fitting to the situation, many of the panel felt that it did not add to the story and was therefore a tad unnecessary.

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