The banking sector through the eyes of the UK public

Discover in this report how consumers feel about banking in the UK, who they bank with, what they believe their bank are doing well, and where they need to improve their offering.

On the whole, our panel seemed relatively happy with their bank; sentiment analysis revealed that just over 85% of the panel commented positively.

There seemed to be running trend of bank loyalty as a number commented that they had been with their current bank since they were 18.
most popular banks in the UK

  • Zainab 28 Years Old

  • Josh 22 Years Old

  • Craig 45 Years Old

 Breakdown of who our panel have their main bank account with:


Although there was a wide spread of UK banks our panel currently have an account with, there seemed to be a number of running themes with what the banks are doing well, and where they need to improve their offering.
Over 85% of the panel were happy with their bank:

Of the 14.1% that were unhappy with their bank, there was a split amongst who they bank with; Lloyds(27%), HSBC(23%), Barclays (14%), Santander (9%) and Halifax (9%).

A large proportion of the panel stated that they had been with the same bank for a long time, some right from when they first opened a bank account, meaning due to their loyalty they had never had a problem getting a loan from the bank. Although a small proportion felt that they were not receiving the best offer from their bank; wanting their bank to be more proactive, as only when they went to leave the bank would the bank then offer the best rate.

  • Claire 36 Years Old

  • Philip 28 Years Old

  • Simon 43 Years Old

Types of accounts

It seemed disproportionate charges were a common pet-peeve of banks. On the whole many felt overdraft charges were extortionate in comparison to the actual amount of overdrawn money; that really it should be a proportion of the amount you are overdrawn, and the bank should be more transparent when they are charging you.

Many felt their bank lacked key customer service, that when they go in they are not greeted well – it almost seems an inconvenience that the customer is there, others did not like the number of machines in place of jobs employees would normally do. However, not everyone had had the same bad experiences – Kerry, from Colchester, said “[Natwest] have always got time for me”.

  • Kat 35 Years Old

  • Gary 33 Years Old

  • mo 40 Years Old

There was a running theme that a number of the panel would like the rewards and features of their account to be individualised to them – as some felt that they were not using their bank account to its full as they simply did not need some of the features.

  • Tracy 36 Years Old

  • John 71 Years Old

  • Peter 22 Years Old

Internet and in-app advertising is highly important to a number of the panel, as a proportion of the panel would solely use the Internet for banking – others liked the freedom online banking provided, that they complete their transactions without being confined to the 9 to 5 of high street banking.

  • Christopher 54 Years Old

  • Mandy 51 Years Old

  • Katie 27 Years Old