A typical meal in the average British household

Discover the eating habits of UK consumers, we selected a small sample of our panel to show the ethnography of the average consumer at any meal time in their household. Our sample size covered a range of demographics; showing clearly on camera their meal, with an explanation to what the meal is and why they have chosen to produce it.

An interesting insight into the lives of consumers via video diaries straight from their smartphone. As you can see a proportion of the users recorded their response while they were at work, easily recorded through VoxPopMe in the moment they would normally sit down for their meal. The convenience offered by mobile market research.

Below are some video diaries segmented into ages: