VoxPopMe delivers next generation market research
Leading video consumer insight platform VoxPopMe has launched an integrated survey and video solution, uniquely providing brands with both quantitative and qualitative output.
VoxPopMe, the UK based startup which launched just 12 months ago has quickly attracted attention from major brands, agencies and investors thanks to its innovative platform that made video insight accessible, speedy and scalable for all. Having raised £500k through angel investors and counting EE, Manchester City FC, Asos, New Look, Kantar, JC Decaux and Sky amongst a growing client list, the company has already captured over 100,000 ‘videopinions’.
The VoxPopMe platform allows brands to simply and quickly push questions out to consumers via the app – available for iPhone and Android – who then respond with short 15-60 second video answers. These videos are then transcribed, analysed for sentiment and made available through the VoxPopMe portal, providing rich usable video insight.
VoxPopMe clients benefit from both the speed of the platform and the ability to capture over 100 ‘videopinions’ in under an hour, as well as the honest, ‘in the moment’ feedback they are able to capture from everyday consumers and customers.
Now with the ability to tightly integrate surveys into the process, VoxPopMe offers a hybrid of both quantitative and qualitative insight. Through this integration, VoxPopMe clients will not only be able to segment and review video responses based on keywords, sentiment or demographic; but will also be able to select videos based upon users’ survey responses.
This integrated hybrid of traditional surveys supported with video insight brings research data to life in a unique way.
VoxPopMe has been working for the several months to trial the survey integration with a number of clients, and is now looking to roll the feature out over the coming weeks.