Yes Sir, our panel will boogie.
Cadbury once again succeed in making a head-bopping, feel good sing-along of an advert. Just over 81% of the panel commented on how much they enjoyed the latest advert from Cadbury, stating the clever fit of this latest advert with the Cadbury brand. But how does it rate in comparsion to the gorilla?
I can boogie.
A number of the panel commented on the great choice of music Cadbury always seem to choose for their adverts, as each Cadbury advert revolves around the song choice. The adverts are always quite theatrical, using a song that provides feelings of enjoyment and nostalgia – you can normally count on the song Cadbury’s choose being stuck in your head for the next few hours or days. The song choice works because it appeals to a wide audience, almost of the panel mentioned the song choice in a positive, amusing light.
The majority of the panel found this advert to be amusing, quirky, entertaining, and have that feel-good factor – it was described as one of those adverts you really don’t mind watching again. Although a small proportion felt that the Cadbury purple that really tends to stand out in Cadbury adverts was not as prominent in this particular advert.
Our panel preferred the gorilla and eyebrows.
In comparison to previous Cadbury adverts, almost all of the panel preferred the older adverts, with 61% commenting on the ‘eyebrow dance’ advert, closely followed by 58% mentioning the ‘gorilla’ advert. Alexandra, from Kingston upon Hull, said “the best Cadbury advert ever was the gorilla playing in the air tonight by Phil Collins”. Although this advert was effective, it did stand out, and seemed to be quite a hit with our panel. John, from Warrington, said “I couldn’t stop laughing”; similarly Christine, from Crew, said that the advert really “puts a smile on your face”.
Cadbury chocolate isn’t just for children.
Interestingly there seemed to be a running theme that this particular advert is targeted at more of an older crowd, as it is set an office environment – based on the release of stress at work that Cadbury provides. Furthermore some of the panel made the connection between the use of adults characters over children, and a memorable song from the 70s.
However not everyone liked the advert. A small proportion of the panel felt that the advert was just too long, as they were constantly expecting more to happen. Others failed to see the relevance and connection between the man singing and Cadbury’s chocolate, that if you looked away for a second you would miss the Cadbury’s logo and the point of the advert.